The pre-Christmas season is also shopping time: especially on the upcoming “Black Friday”, retailers are attracting discounts with discounts.

An alternative to this is the “Kauf-Nix-Tag” on November 27th.

The idea comes from the USA and is directed against uninhibited consumption and its consequences.

Only buy what you really need and thus protect resources, the environment and the climate - people from Hessen are also committed to the idea.

Florian Grünert, for example, who co-founded the state's first “rental shop” in Maintal (Main-Kinzig district).

A selection of almost 900 items is available to users, which they can borrow for a membership fee of two euros per month and a deposit.

Electrical appliances, party or camping accessories, gardening tools or tools that you rarely need you don't have to buy new, you can borrow them and share them, says Grünert.

The number of users has increased steadily since the store opened four years ago, and has now risen to around 300.

Resist offers with wishlists

The blogger Esther Stark from Hungen in Central Hesse is a minimalist and shares her experiences on social networks such as YouTube and Facebook. Her goal, too, is to only own what she really uses. In order to successfully withstand bargain offers, she recommends writing down wishes on a list and only picking it up again after a long time. “It often happens that I simply cross things off again because I know I don't really want that,” says the thirty-eight year old.

Concepts of conscious and sustainable consumption have become an increasingly broader trend, as Theresa Schleicher, retail expert at the Zukunftsinstitut in Frankfurt and Vienna says.

Companies can no longer avoid this and develop offers.

Lending and circular concepts, for example in the fashion industry, and recyclable or reduced packaging in online retail are examples.