China News Service, Beijing, November 19th. On November 19th, the online content development forum of the first China Network Civilization Conference was held in Beijing.

Chinese and foreign guests focused on the theme of "telling Chinese stories and helping network civilization", focusing on the strategies, key points and paths of telling Chinese stories in the new situation, and strive to improve China's international communication influence, Chinese cultural appeal, Chinese image affinity, and Chinese discourse persuasion Power and the guiding force of international public opinion.

  Pan Yue, vice minister of the United Front Work Department of the Central Committee and director of the Overseas Chinese Affairs Office of the State Council, and Niu Yibing, deputy director of the Central Cyberspace Administration of China, and deputy director of the National Cyberspace Administration of China, attended the forum and delivered speeches.

  In his speech, Pan Yue stated that it is necessary to spread Chinese civilization through the Internet, promote exchanges and mutual learning between Chinese and foreign civilizations, and help build a community with a shared future in cyberspace.

We should promote mutual learning among civilizations to avoid misunderstandings and misjudgments; rebuild "civilized narratives" and communicate opposing concepts; fully leverage the potential to empower and innovate international communication.

He pointed out that the Western public is not born to hate China. After the truth of the wave of demonizing China is revealed, a large number of contemporary "Marco Polo" will emerge sooner or later. They should practice their internal skills to make up for their shortcomings, and reserve, cultivate, and translate a series of cross-cultural quality as soon as possible. product.

To "re-translate" Chinese stories in a "cross-cultural" way, a good way is to compare civilizations, dare and be good at answering the most complex and acute questions positively.

  Niu Yibing said in his speech that it is necessary to seize the "highest point" and vigorously promote Chinese values; it is necessary to actively tell Chinese stories around "points of interest"; it is necessary to create a "point of empathy" and promote Chinese culture to the outside world; to explore " Innovation points" to help build a Chinese discourse.

He pointed out that it is necessary to focus on breaking through the traps of Western discourse, highlighting the cards of "human progress", "peaceful development", and "fairness and justice", so as to touch the sympathy of the people of all countries.

A story is better than a set of truths. It is necessary to focus on the combination of "information" and "reasoning", identify the interest and excitement of foreign netizen audiences, use various real and moving examples, and various lively network products. Enhance the efficiency, effectiveness and effect of network communication.

On the 19th, the online content construction forum of the first China Network Civilization Conference, co-sponsored by the Network Communication Bureau of the Central Cyberspace Affairs Office and China News Service, and hosted by China News Network, was held.

(Photo by Chinanews reporter Li Jun)

  As the organizer of the forum, Chen Junjun, president of the China News Agency, said in his speech that to tell China's story well, it is necessary to "return to China", to speak well about the "reason" of contemporary China, and to study China with the eyes and experience of contemporary Chinese. , To establish China's mainstream narrative about itself and the world.

At the same time, we should pay attention to differences and make good use of the "bridge" of international communication. When developing Chinese narratives, we strive to subdivide audiences, empathize with each other, make good use of the Internet, and make good use of the carrier.

  This forum set up three topics: "The Breaking and Standing of Chinese Narratives", the "Roots and Souls of Chinese Stories", and the "Times and Situations" of China's Development.

On the 19th, the online content construction forum of the first China Network Civilization Conference, co-sponsored by the Network Communication Bureau of the Central Cyberspace Affairs Office and China News Service, and hosted by China News Network, was held.

(Photo by Chinanews reporter Li Jun)

  In the guest speech session, Zhao Lijian, deputy director of the Information Department of the Ministry of Foreign Affairs, talked about the "time" and "situation" of the international public opinion environment, the "thinking" and "doing" of diplomatic work, and how to speak China well. According to Luo Hua, the editor-in-chief of People's Daily Online, it is necessary to strengthen cultural self-confidence, improve communication efficiency, and avoid blindly catering to and blunt; Qian Tong, editor-in-chief of Xinhuanet, explained how to break through the trap of Western public opinion and establish a positive narrative system in China; Editor Han Lei said that the world should better understand China in interactive communication; Shan Chengbiao, general manager of Global Network, believes that the "root" and "soul" of Chinese stories should be condensed on the Internet; School of Journalism, Renmin University of China Executive Dean Zhou Yong shared his views with "establishing the land of China and deepening the feelings of the country"; Ming Jinwei, the author of the WeChat public account "Mingshu Zatan", used his own experience as an example to talk about the need to be firm in the Chinese system, The belief in roads and patterns will infect and influence more people.

On the 19th, the online content construction forum of the first China Network Civilization Conference, co-sponsored by the Network Communication Bureau of the Central Cyberspace Affairs Office and China News Service, and hosted by China News Network, was held.

(Photo by Chinanews reporter Li Jun)

  At the forum, Liu Bing, Secretary of the Party Committee and Chairman of Shaanxi Broadcasting Media Group, introduced the "Silk Road Starting Point" Shaanxi’s practice of telling Chinese stories in a video speech. He believed that to build a positive narrative system in China, it is necessary to base itself on the local and also Looking at the world; Gao Yousi, a well-known blogger and president of the Crooked Nuts Research Association, analyzed the information gap between China and foreign countries from the perspective of foreigners in a video speech. He hopes to create the best window for the younger generation of foreigners to understand China Tell the world’s stories about China.

  This forum was co-sponsored by the Network Communication Bureau of the Central Cyberspace Administration of China and China News Service, and hosted by China News Network.

Nearly a hundred guests including heads of relevant government departments, communication scholars, and Internet business executives attended the meeting.

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