In China, an annual large-scale sale was held by Internet mail-order companies on the 11th, which is called "Single's Day".
Alibaba Group, the largest company, announced that the total transaction amount during this sale period was about 9.6 trillion yen in Japanese yen.
In China, November 11th is called "Single's Day" because the number "1", which means single, is lined up, and online shopping companies carry out large-scale sales every year.
Alibaba Group, the largest of these, announced that the total transaction value of the sale held from 1st to 11th of this month, which coincided with Singles' Day, was 540.3 billion yuan, or about 9.6 trillion yen in Japanese yen.
This is about 42 billion yuan, or more than 700 billion yen in Japanese yen, compared to the same period last year.
In addition, the sale of "Kyoto", which is the second largest in the industry, had a total transaction value of 349.1 billion yuan during the period, which was about 6.2 trillion yen in Japanese yen.
This year's Singles' Day was held while Xi Jinping's leadership was advocating the correction of the gap between rich and poor, and the Alibaba Group emphasized efforts to encourage donations to poor families under the theme of "public interest". It became a form to develop the sale according to the policy of.