In the spring of 2018, Saudi women were allowed to drive a car, at the same time as women's rights activists were arrested in the country for having done just that.

One of them was 29-year-old Loujain al-Hathloul, who was imprisoned for three years before she was released.

Crown Prince Mohammed bin Salman's new modern Saudi Arabia and rhetoric about human rights was just a strategy, Loujain al-Hathloul's sister Lina al-Hathloul told the Foreign Office.

- He had no legitimacy.

He carried out a coup and he needed the support of the outside world and for that to happen it was important to start talking about human rights.

"Want the name to be associated with fun things"

Saudi Arabia has also been accused of wanting to wash its image with the help of sports, so-called sportswashing.

Among other things, they have bought 80 percent of the British football club Newcastle United and with that given the team completely new opportunities to win titles.

Lina al-Hathloul points out that Saudi Arabia, in addition to imprisoning human rights activists, commits forced disappearances and murders journalists.

- It is internationally known, they can not hide it, but they can make people forget it and one way to do that is to buy clubs so Saudi Arabia is associated with sports, entertainment, fun things instead of murder and torture.

"Fans need knowledge"

According to her, it has been incorrectly said that it will not be Mohammed bin Salman who is the owner of Newcastle United, but he is chairman of Saudi Arabia's state investment fund that has bought the club.

Now that the purchase of Newcastle has been completed, it is important to remind at every match who Mohammed bin Salman is, says Lina al-Hathloul.

- I can not criticize anyone because they are happy with their club.

I think it's due to lack of knowledge.

They probably believe in the story that Mohammed bin Salman does not own the club, so it was the right strategy to lie, but now that the purchase has been completed, you need to acquire knowledge.

Click on the clip above to hear Lina al-Hathloul talk about Saudi Arabia's sportswashing and see more in the Foreign Office: Blood sports on SVT Play.