Expo collectibles and souvenirs witness a huge turnout of visitors

Expo .. "Golden Pin" adorns the breasts... until stocks run out

  • Logo pin has become a fashion that adds a touch of elegance to visitors' looks.

    Photography: Ashok Verma

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Souvenirs and souvenirs in the branches of the official store of "Expo 2020 Dubai" are very popular with visitors of different nationalities and ages, as hardly a guest leaves the stores without carrying one of the gifts, products and collectibles that commemorate his visit to the global event.

According to a monitoring by "Emirates Today", among the most prominent expressive gifts accepted by visitors are the pins bearing the "Expo Dubai logo", the Emirates flag, as well as key chains, circular magnets, notebooks, coffee cups, camel milk soap, as well as children's games and dolls. The most famous of them are “Opti”, “Alef” and date plates, in addition to the T-shirts printed with the logos of the International Fair and Al Wasl Square.

The official products of the "Dubai Expo" are distinguished by the use of local materials designed by local artists, and produced by small and medium-sized companies in sustainable, innovative, environmentally friendly and high quality ways.

Sales exceeded expectations

A tour of "Emirates Today" in a number of branches of the official store of "Expo Dubai" highlighted that the gold-colored "Expo Dubai" logo pin is very popular with visitors, and achieves sales that exceeded expectations, especially in light of the variety of products offered.

A salesman in one of the official store branches said that they record daily record sales, and the quantity of logo pins, specifically the golden color, has run out, due to the remarkable demand for its acquisition by visitors, especially citizens, tourists and residents, to install it on their clothes, or gift it to their friends and acquaintances.

The seller explained that he sells between 300 and 450 pins daily during his shift only.

He attributed this to the success witnessed by the exhibition and the distinctiveness of its logo, as well as the appropriate price, which starts from only 20 dirhams, which is accessible to everyone, in addition to the distinctive product designs and the quality of the materials manufactured from them.

While a sales official in the store said that the "Expo Dubai" logo has become a brand and "global brand", tempting shoppers to buy collectibles and accessories, and keep them to commemorate the visit to the global event, noting that the high demand for the "Expo Golden" logo pin is due to the Its three-dimensional design, which resembles historical artifacts and artifacts, in addition to its color and the quality of its prominent inscriptions, which mimic the artifact from which the logo was inspired, which was found in excavations at the archaeological site of Sarooj Al Hadid in Al Marmoum area in Dubai.

He expected that sales would rise in the coming months, and that the golden pin would turn into a registered brand and fashion during the exhibition, where visitors compete to decorate their clothes with it to add a touch of elegance to their looks.

Authentic and sustainable

Official licensed products, which include more than 5,000 distinctive goods, are sold through retail stores at the Expo 2020 site, which exceed a total area of ​​​​4,000 square meters, as well as through licensed outlets throughout the UAE, as well as on the Internet.

Each product includes a hologram or prominent graphic that proves that it is one of the original Expo 2020 Dubai products, and these products embody the brand and exhibition messages, as they use sustainable, innovative and environmentally friendly materials.

• No guest shall go out unless he carries with him what commemorates his visit to the international event.


• 5,000 distinctive products across retail stores at the "Expo 2020 Dubai" site.

precious coins

The official products of "Expo 2020 Dubai" include the category of valuables, such as commemorative coins, medals, gold and silver chips, of different weights and prices starting from 183 dirhams up to 8815 dirhams for the commemorative coin of pure gold weighing 20 grams, which is an official licensed product of "Expo 2020 Dubai". It is distinguished on one side by the logo and the name “Expo 2020 Dubai”, in both English and Arabic, while the opposite side features the UAE logo and its name in English, to become one of the most desirable pieces for gold collectors.