The league.
The intrahistory of the break between Sergio Ramos and Florentino Pérez
Opinion.
Sergio Ramos or wild joy
Older brother, agent, advisor, manager ... These are the four suits that
René Ramos
could
wear
to illustrate his fraternal and professional relationship with
Sergio Ramos
. And depending on who you ask from your closest environment, there is one that fits more perfectly than the others. The older brother who guided and channeled you in your early years in Madrid? The agent that pulls the strings of your professional career? The advisor who influences the player's decisions? Or the manager who handles the media and marketing behind the scenes?
It is curious that the man to whom they want to award so many and such varied suits does not want to wear any. "I just want to be in the background," says René himself in a telephone conversation with
LOC
. But it does not seem that it will achieve it. His name, much to his regret, jumps in each professional step that his brother takes and now the subject takes a new turn after the accumulation of bad luck and questionable decisions in which Sergio Ramos has been surrounded since the beginning of the year and which culminated with his forced departure from Real Madrid.
To understand the complex process that led to his departure from the white club we have to put René in his agent suit.
According to what LOC has been able to establish, it was Sergio Ramos's brother who concocted and completed the transfer of the central defender to
PSG
this summer.
René was in permanent contact with
Leonardo
, the sports director of the French club, and it was with him that he negotiated the arrival of his brother in
Paris
.
At that time it seemed like a good idea: his new club offered him job security beyond the year of contract that
Real Madrid
gave him
,
emoluments in accordance with the status they claimed and a club-state whose priority is to win, from a time, the
European Cup.
Sergio and René Ramos.GTRES
Soon the reality dreamed by René and Sergio was twisted. The center-back arrived in Paris already touched by his left soleus and when it seemed that he could recover he had a relapse in September. Conclusion: he has not made his debut with his new team and has barely been able to do more than train alone, apart from his new teammates. The decision to leave Madrid has been further questioned in the last week: PSG is already launching probe balloons among its related media, including
Le Parisien
, on a possible termination of Sergio Ramos' contract. The solution may seem far-fetched, but it is already written black on white. René clarifies the question in LOC: "He is not going to retire, nor is the contract going to be broken, nor are there any doubts. It is a physical matter and he will
return to play as soon as he can."
Often they want to blame Rene agent for Sergio Ramos' bad drift at PSG ... But they cannot burden him with the decisions his brother has made. It is René's turn to dress in the adviser outfit. A suit that he cannot always exercise because "Sergio Ramos is only advised by Sergio Ramos," say those who have known him for years. As seen in the failed renewal attempt with Real Madrid earlier this year. As LOC has been able to know, at that time it was René who was more for the work of accepting the offer to the white club and the one who
tried to "stop"
the desire to leave of his brother Sergio, emboldened by a context in which he felt undervalued. At that time, René understood that given the knee problems that had affected Ramos for a long time and the economic situation of the club, which has suffered financially from the coronavirus crisis, it was logical and the most appropriate to accept a renewal, in principle, unfavorable. : only one year of extension and a salary reduction of 10%. Sergio did not listen to his brother and took the initiative to leave. The adviser René lost the battle and the agent René began to work to find Sergio a destination in accordance with his demands. When the player wanted to back down and accept that downward renewal, it was too late: for Madrid that offer had already expired and leaving the club where he had been for the last 15 years was already a fact.
OLDER BROTHER
It seems that the adviser suit does not fit as well as years ago, although from the player's environment they assure that it has never finished fitting and that all previous contract renewals have been agreed and negotiated from "you to you between the player and
Florentino Pérez ".
Still there is a suit that can never be removed, if only for sheer genetics.
That of his older brother, a role that he conscientiously exercised in Sergio's first steps in football: "We were very young when the two of us came to Madrid and we learned and developed professionally together. They were difficult moments, but very beautiful for both of us," he reflects. René on a suit that he wears with pride.
"I am Sergio's brother, but also
Miriam's
. What happens is that professionally I have worked and work with Sergio and not with my other sister. We will always be brothers, but professionally he has his life and I have mine. I have been working in the world of football for more than 15 years, I have taken more than
30 players
, I travel throughout Spain, Europe ... That shows that I am something more than Sergio Ramos, right? ", Says René.
But if there is a suit that René denies, it is that of a Machiavellian manager, the one they have come to call "pesetero" and who they blame for Sergio's departure from Madrid.
"It has been a campaign of destruction.
I look after the interests of my clients, Sergio included. Does that make me bad? I don't see that other representatives are told that when their players renew. The controversy that always exists when Sergio or René Ramos appears in the headline. I want to flee from all that and be calm, "René tells LOC.
See this post on Instagram
Because, far from the orbit of his brother, the suit that René Ramos wears the most now is that of an independent businessman. His company
RR-Soccer Management Agency
is a sports representation and consulting company that is in "full growth", with more than 30 players on its agenda. Although none of his clients reach the status of his brother Sergio, he has led some of the operations of Marcelo (a Madrid player) or Luca Zidane (the second son of Zidane, who is a professional goalkeeper). In addition, it also acts as an intermediary. "There are some operations that I do not want to transcend because I do not want to wear medals. That is not my style," says René Ramos.
He controls his own representation company since
Futex 2015 SL,
of which he is the sole administrator and owner of 100% of the shareholding, with an asset that amounts to more than four and a half million euros.
In addition, among his businesses he has found a market niche in women's football, in which he represents several players and in which he invested as a partner of the defunct
Club Deportivo Tacón
, a team in which he was vice president.
They say that his influence was capital for Florentino Pérez to buy this club and turn it into
Real Madrid Femenino
.
It was one more demonstration of the businessman René, the one whose professional life does not necessarily revolve around his brother.
According to the criteria of The Trust Project
Know more
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