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  • Loc Un Ruiz-Mateos leaves Spain without jackets

When one of his nine brothers said he was getting married, Alfonso Ruiz Mateos, nephew of José María Ruiz Mateos, son of Isidoro Ruiz Mateos, needed a morning coat.

«I had just left my job at Grupo Siro.

He preferred to develop an idea of ​​his own.

B

ueno, because wanting to

hire one chaqué I realized that I did not like anything.

Everything seemed to me ... Everything seemed ugly to me,

”he recalls.

In any case, he went from "putting out factory fires on a Sunday" to running a badge rental business in the city.

"I started looking for partners and we managed to set up the first store in Lagasca, 130. It was at the end of March 2019."

One of the sons of the most popular businessman in the 90s in Spain works with him.

Our Trump.

"My cousin and I have had neither positive nor negative experiences with the last name."

The landline phone rings regularly.

Make an appointment.

-Tell me tell me.

-Has nobody been to the store to browse?

-A man who saw the flag of Spain in the window came in to tell me how good it looked.

In the end she wore three or four scarves.

The lawsuit has allowed him to open another store in Professor Waksman, 9. Is there really that much demand for jacket rentals?

“We

didn't even lose during the year of the pandemic, even though we were closed for three months

.

There were weddings but there were also dramas.

At the organizational level it was very complicated.

Now all the postponed weddings are taking place and there is a collapse.

The second store has been a blessing.

And we still have to tell some customers that it is impossible to serve them

.

-The tension has been extraordinary.

-Why?

-We didn't know what could happen.

One Saturday morning a guy came to return eight jackets.

It turns out that the couple had a pcr the day before and the groom had tested positive.

The very morning of the wedding they had to cancel.

Another day a boyfriend appeared in the store accompanied by another man.

“You could see they weren't friends or family.

In fact, it didn't seem like they came together

.

But the other man, the one who was not a client, said things, gave his opinion, was an expert, it was likely that he was an expert, well, the client finishes and the other pays.

Turns out he was a tailor.

She had made a morning coat that didn't fit her.

And he came to pay the rent here.

The precariousness of recent years ended the soufflé of appearances. Everything is less artificial. In some places the trail of decay can be traced.

“Before, people thought it was a bit disgraceful to have to rent morning jackets

. Many clients know that if they are not going to wear it much, it is better to rent it. We have also renewed it. We have a fresher, more current, more fitted pattern ”, analyzes Alfonso. Placing the brand label on the vests generated debate among the five partners.

“I thought it might be ashamed to show that it was rented

. On the contrary, the response was very good ».

The pandemic altered some sizes.

"Clients who postponed their celebrations have to review them again,"

accumulating new and old weddings. «We need a supplier that gives us guarantees. The making of the morning suit is not easy. When the garments are returned to us, they go directly to the dry cleaner that has its disinfection protocols.

At first, the possibility of sustaining the idea thanks to the environment was dazzling.

It was a mirage.

«Man when you launch the store, well, yes, you think it's going to throw away because you meet people with a style that matches the image we want.

Family, friends, all of that.

When checking the billing calculations it is 5%.

You don't live on them.

Bon vivant works because we rely on customer taste.

We give a fresh image ”, he points out.

Making the cousins ​​profitable was not as effective as the transfer of acquaintances from their stores.

«We have dressed

Reguilón

,

Gonzalo Caballero

,

Abascal

.

To

Andrés Pastrana

, the former president of Colombia, or to

DJ Nano

».

According to the criteria of The Trust Project

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