In the era of immediacy, of the speed imposed by social networks and ferocious consumption, of the philosophy of the here and now, ELMUNDO proposes a small stop along the way. And at the same time, a journey through time, history and nostalgia. And it does so with the launch of an
exclusive collectible
by
GRAN MADRID
, the supplement that reviews the daily news of the region. Next
Saturday, October 30
, the newspaper will deliver the first of
six cups
from an original collection: the most emblematic places of Madrid,
ready to drink
.
Every week
-on Saturdays and Wednesdays-, EL MUNDO readers will be able to get hold of each of these mugs, in which the well-known
cartoonist Gabriel Sanz
interprets the buildings and monuments that have given Madrid its character and identity, which have Forged its history and attract millions of tourists every year.
The Puerta de Alcalá, the Palacio de las Cortes, the Puerta del Sol, the Bear and the Strawberry Tree, the Plaza de Toros de Las Ventas and the Parque del Retiro are the six icons chosen to illustrate each of these cups, which will be delivered
in the
usual sales
kiosks
in the Community.
In a clear
nod to the Art Triangle
of the capital, where three of the main art galleries in the world are concentrated, the cartoonist Gabriel Sanz - a regular contributor to this newspaper - has wanted to establish a fun visual and pictorial game in each of these pieces of collector.
In this way, he has used the
fun format of
collage
to represent the life that Madrid distills in each of its neighborhoods.
These colorful illustrations are the perfect counterpoint to the capital's monumental and architectural potential.
And the excuse for everyone who comes to the kiosk this weekend to take home not one, but six
little pieces
of Madrid.
With the first installment this Saturday, and for
one euro
, EL MUNDO will give its readers the Puerta de Alcalá mug.
The rest -Las Cortes (November 3);
the Puerta del Sol (November 6); the Bear and the Strawberry Tree (November 10); the Las Ventas Bullring (November 13); and the Retiro Park (November 17) will have a price at a kiosk of 2.95 euros.
Editorial 'Padrino'
This collectible reaches newsstands
sponsored
by Gran Madrid, the ambitious editorial proposal of EL MUNDO that since last September takes the pulse of the economic, social, cultural and economic activity of the region, and that through eight daily pages is Your primary informational speaker.
According to the criteria of The Trust Project
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