Special pages, hashtags, and unprecedented numbers

Exceptional follow-up to "Expo Dubai" on "communication" sites

• Photography: Ashok Verma

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Since its opening to visitors from different countries of the world at the beginning of this month, the news of Expo 2020 Dubai has filled the world and occupied people, including surprises, experiences, stories of countries and cultures of peoples, ideas and perceptions about the future.

The means of communication included the developments of the largest international event, which brings together 192 countries under one sky, and will continue until the end of March 2022.

Despite the expansion of the crucible of interest in the event to the press and local and international media, it was remarkable to note the extent of the unprecedented interest recorded by the International Expo, in a short time, on social media, as the event was dedicated as an exceptional case in every sense of the word.

Eternal memories and unforgettable moments of joy, carried by "Expo 2020 Dubai" to its visitors and guests, who pledged to document and share them with "All the World" on "Social Media". Perhaps the experience of creating special hashtags for the event is the greatest evidence of the desire of Expo visitors from inside and outside to Immortalizing their happiest moments in it, by including them in one place, and under a common social umbrella on social media.

Tik Tok, which is the most downloaded and interactive application around the world in 2021, recorded a large number of completely new decorations, numbering about 114, and were created specifically to accommodate the amazing experiences of the Expo and the exceptional adventures of visitors within its 192 pavilions.

Some of these hashtags, which were created on the scale of the event, recorded large numbers of follow-ups and interactions, including the hashtag (#expo2020), which achieved 261.5 million views, and the hashtag (#expo2020dubai), which recorded 200.7 million views and likes, while the hashtag (dubaiexpo2020) was registered. ) nearly 25 million views, and the (#expodubai2020) hashtag 12.6 million views.

On the other hand, other well-known accolades on the “Instagram” website, just a month after the start of the event, recorded thousands of publications, most notably (#expo2020), which published 790,000 content and tags, while the (expo2020dubai) hashtag recorded 224 thousand publications and mentions.

Medals and signs In general, a large number of celebrities and various star categories were absorbed on the media, most notably the English club “Manchester City”, whose followers on “Tik Tok” shared a number of videos of his new “Expo” uniform on the hashtag (#expo2020), so After he announced his partnership with him in the team's training uniform, at a time when Ahlam's fans page, which includes about 20 thousand followers, shared one of the star's videos, as she sang in several languages ​​during the opening ceremony of the event.

The videos that were published on a number of social platforms, such as “Facebook”, “Snapchat” and “Tik Tok”, and to a greater extent on “YouTube”, witnessed unprecedented interactions, embodied in the number of likes and shares that it attracted, the most important of which is the video “Water Falls”. The giant of the Expo, which attracted the admiration of 294.1 thousand followers and 33 thousand participation, while a second video that embodies a very wonderful panoramic night scene of the game of lights in the exhibition, recorded nearly 123 thousand likes and 28,5 thousand participation.

As for the video of the opening of the global event, it gained the admiration of many on YouTube, achieving 1.7 million views, while a video published about the event by an Indian visitor in the first days of the opening of the event achieved one million views.

Social media crowded the digital spaces with special pages chronicling the event, presenting some of its exciting details, unexpected surprises, and the daily adventures of its guests within the place, in addition to the official pages of the Expo 2020 Dubai on social media, specifically on the Twitter site (1.2). One million followers), “Instagram” (1.1 million followers), “Facebook” (2.6 million followers), and finally the global video site “YouTube” (263,000 subscribers).

Perhaps it is difficult to determine the number of pages created on sites such as “Facebook” or “Twitter” or even “Instagram”, but the number of pages allocated to the pavilions of the countries on them, and - if we count the number of participating countries - 192 pages, were included on multiple communication platforms Some aspects of its experiences in the Expo and the agendas of its pavilions and activities permeating the exhibition.

And wholesale pages appeared to take care of the event, all of which included common search keys, including “Expo” and “2020” and the name “Dubai” and “United Arab Emirates” in all languages ​​of the world.

At a time when the world was filled with news of the largest global event, many people on "Social Media" invested in the popularity of the event and its global fame to market their stores and products on social media platforms, adopting the event's title, to create their own commercial pages, hoping to attract the attention of the largest number of thirsty news of the event.

Content Creators..Expo Soldiers

Pioneering initiatives, led by a number of content makers and “social media” celebrities at home and abroad, with the aim of introducing the contents and details of the exhibition, after they attracted the attention of millions of followers around the world, by presenting their personal experiences and their multiple discoveries of the place, which they committed to documenting with their usual cleverness on their accounts On various social platforms, highlighting the most important economic and entertainment characteristics of the event and its most astonishing experiences, which contributed to attracting people's interest and curiosity to visit it.

Perhaps the brightest experiences of the “loyal soldiers of Expo”, the experience of the content creator and “YouTuber”, Thomas Blackmore, residing in Dubai, who devoted his entire page on “Tik Tok” to cover “Expo 2020”, while the Emirati page “hh-faisall” covered, Which is followed by 1.6 million followers on "Tik Tok", most of the activities of the first month of the exhibition, attracting the attention of his audience on the site.

"@.najmah", whose page indicates that she is one of the volunteers of "Expo 2020", as her page on "Tik Tok" has 14.6 thousand followers, did not hesitate to translate the spirit of the exhibition, which embodies the connection of minds and building the future, and to devote a sense of diversity that permeates it, by reflecting Mirror the event with honesty and comprehensiveness, and dealt with the experiences of its unique wings and its various galleries, with sound and image.

Common search keys in all languages ​​of the world: "Expo", "2020", "Dubai" and "United Arab Emirates".

hashtag (#expo2020):

The tag has achieved 261.5 million views since its launch.

Waterfalls:

294.1 thousand followers, in addition to 33 thousand posts achieved by the video "Water Falls".

Video of the opening event

:

1,000,000 views achieved by a video about the opening of the event that I posted