Online platforms should strengthen industry self-discipline and actively fulfill social responsibilities
Create a clean cyberspace
At present, the Internet is ubiquitous, from the food, clothing, shelter, and transportation of ordinary people to the safety of important national infrastructures.
The General Office of the Central Committee of the Communist Party of China and the General Office of the State Council recently issued the "Opinions on Strengthening the Construction of Cyber Civilization" (hereinafter referred to as the "Opinions"), including strengthening the cultivation of cyberspace culture, strengthening cyberspace ethics, strengthening cyberspace behavior standards, and strengthening cyberspace ecology Governance and other content, resolutely crack down on network chaos, clear the network space.
Experts say that cyberspace is the common spiritual home of hundreds of millions of netizens, and it is imperative to create a cyberspace with clear weather and good ecology.
The chaos is imperative
When you open a forum, you will often see posts with headlines that bloggers’ eyeballs have little value for; under hot topics, netizens with different views are verbally verbalizing and stigmatizing each other; in self-media articles, malicious marketing, rumors and rumors are common...for the Internet Netizen Ms. Liu can't bear to disturb the uncivilized phenomenon on the Internet.
"In the era of information explosion, there are more and more bad information, which affects the Internet experience." Ms. Liu said that it is necessary to comprehensively promote the civilization of the Internet, the civilization of the Internet, the civilization of the Internet, and the civilization of the Internet.
Pan Helin, executive dean of the Digital Economy Research Institute of Zhongnan University of Economics and Law, believes that the network civilization construction system has two main meanings.
The first is to strengthen the rule of law on the Internet, that is, the Internet is not a place outside the law, and laws are needed to regulate behavior on the Internet, protect legitimate rights and interests, and combat illegal behavior.
The second is to strengthen the ethical guidance of the Internet, that is, to promote correct values on the Internet through a focused public opinion orientation.
"The majority of Internet users, especially young netizens, need a positive, healthy, upward, positive, and constructive Internet." Zhihu CEO Zhou Yuan said in an interview with this newspaper that from a corporate perspective, strengthen the construction of network civilization , Encouraging the production and dissemination of high-quality content is a major issue given to all Internet content platforms by the times.
Network platforms must enhance national security awareness, strengthen industry self-discipline, adhere to the value orientation of equal emphasis on economic and social benefits, and actively perform social responsibilities.
Improve network civilization literacy
To create a civilized and fresh Internet environment, the ecological governance of cyberspace is indispensable.
The "Opinions" pointed out that it is necessary to further promote the "clear" and "net net" series of special actions, deepen the governance of uncivilized issues in the fields of public accounts, live broadcast delivery, and knowledge questions and answers, and carry out the governance of false information in the Internet field.
According to statistics, since the beginning of this year, the national cybersecurity and informatization department has taken the lead in printing and distributing at least 10 documents, focusing on live broadcast management, data security, Internet information service management, personal information protection and other fields.
As of the end of August, relevant departments have successively launched a number of special rectification actions such as minors' network environment, pop-up windows, and illegal collection and editing of financial information.
According to the deployment of the national "anti-pornography and anti-illegal" working group, the Central Propaganda Department, the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, the Ministry of Public Security, the Ministry of Culture and Tourism, and the State Administration of Radio and Television have jointly launched a "net-net" centralized operation since June this year. , And achieved stage results.
From June to the end of August, law enforcement supervision departments investigated and handled 822 network-related administrative and criminal cases, dealt with more than 400,000 vulgar and harmful information, and banned and closed more than 4,800 websites; urged website platforms to clear more than 20 million vulgar and harmful information and deal with illegal There are more than 8 million illegal accounts.
Zhao Yupei, a researcher at the School of Media and International Culture of Zhejiang University, believes that many current Internet chaos should be viewed dialectically. For example, it should be noted that the sudden popularity of live broadcasts has caused the quality of e-commerce anchors to be uneven.
In addition to the strict supervision of relevant departments, there must be a more refined and effective governance policy that adapts to the actual situation.
"The digital lifestyle and innovative abilities of young people need to be encouraged and guided. At the same time, it is very important to improve the network civilization literacy of the whole society." Zhao Yupei said.
Building a network security line of defense
Network security is common rather than isolated. To create a clean and virtuous cyberspace requires the participation of governments, enterprises, social organizations, and the majority of netizens to jointly build a line of defense for network security.
Pan Helin believes that the main power and responsibility of the governance of uncivilized cyberspace is a major difficulty in cyber governance.
He suggested that the relevant authorities need to formulate rules and standards, especially in the form of cases, to achieve cyberspace civilization with a certain rule of law and moral standards.
Internet platform companies should take responsibility for supervision, optimize algorithms, guide quasi-content, and strengthen content management.
Netizens should take the initiative to draw a clear line between uncivilized Internet content, use the Internet in a civilized manner, and promote the co-governance and sharing of cyberspace.
Regarding the responsibilities of Internet platform companies, in September, the State Internet Information Office issued the "Opinions on Further Compacting the Main Responsibilities of Website Platform Information Content Management", and for the first time systematically proposed the work requirements for website platforms to perform the main responsibilities of information content management.
In this regard, Zhou Yuan said that as a knowledge question and answer community gathered by young people, Zhihu actively fulfills the main responsibility of information content management, continuously upgrades the content flow distribution mechanism, improves the content production support policy, and improves the content review mechanism. It is the use of technology and The power of rules allows high-quality content to be spread more widely.
"Internet content platforms should also identify low-quality content and reduce recommendations to reduce traffic exposure; carry out special community governance actions to combat harmful and undesirable content and behavior." Zhou Yuan said that he believes that with the efforts of the government, enterprises, netizens and other parties, It will form a new trend of network culture that advocates scientific rationality, encourages independent thinking, and rejects ignorance and anti-intellect.
Reporter: Ye Ye