The number of employees in China’s government services has reached 30 million, and about 90% of them come from rural areas——


  Do a good job in housekeeping and promote agriculture

  Maternal and child care, elderly care, senior housekeepers, home cooks, storage, cleaning... Nowadays, more and more Chinese families use housekeeping services.

Data shows that in China, 74% of users have used housekeeping services. The booming market demand promotes the rapid development of the industry and also promotes housekeeping to become a good place for laborers, especially rural laborers, to find jobs and help them get rich.

  How can housekeeping and “prospering agriculture” be better integrated to stimulate the potential of the industry and meet consumer demand?

Recently, the Ministry of Commerce and other 14 departments jointly issued the "Housekeeping and Agriculture Development Action Plan (2021-2025)" (hereinafter referred to as the "Plan").

  20 million industry gap

  China's national government market will exceed one trillion yuan, and tens of millions of rural laborers will have the opportunity to use housekeeping to leave the village and enter the city to increase income

  Feng Jilan comes from a remote village in Tianzhen County, Shanxi.

Having lived for most of her life, she didn't expect that she could still go to the city to make a living.

More than two years ago, she learned that the county had the opportunity to participate in housekeeping training for free.

After graduating from the course, under the recommendation of the training school and acquaintances, she has taken care of the elderly at home in several families, and her income has also increased.

"In the village, I used to rely on God for the harvest, and I couldn't make a lot of money in a year. Now I can earn a few thousand yuan a month." Feng Jilan said that she has no culture, but the rural people are hardworking and hardworking, and there are also training teachers to teach. It's pretty good to do housekeeping.

  Like Feng Jilan, there are many rural laborers who have benefited from the development of the housekeeping industry and are heading for prosperity.

According to data from the Ministry of Commerce, there are 30 million people in China's government service industry, and about 90% of them are from rural areas.

  Focusing on the future, there is ample room for development.

Statistics show that the scale of development of China's political service industry has continued to expand, and the average annual growth rate of operating income during the "13th Five-Year Plan" period has exceeded 20%.

According to the "Analysis of China's Government Service Industry Development in 2021 and Analysis of Industry Investment Opportunities" released by iiMedia Consulting, it took only 5 years for the scale of China's national government market to rise from 277.6 billion yuan to 878.2 billion yuan. Increased to 1014.9 billion yuan, entering the ranks of the trillion-level market.

  Zhu Guangyao, the second-level inspector of the Service and Trade Department of the Ministry of Commerce, said that with the continuous improvement of people's living standards, the deepening of the aging degree, and the implementation of the three-child policy, the scale of the domestic market will continue to expand.

  Such a huge market size requires more support from workers.

According to various data, there is currently a gap of about 20 million people in China's government service industry, which means that tens of millions of rural laborers have the opportunity to use housekeeping to leave the village and enter the city, and the families behind them will also increase their income.

  Relevant data shows that the average salary of employees in the domestic service industry has been increasing in recent years. In 2020, it is about 9,000 yuan, an increase of about 28% compared with 2019. As of April this year, the salary of employees in the government service industry in China has the largest number of salary between 6,000 and 8,000 yuan. , Accounting for 24.4%.

  The relative wage level is relatively high, and the future growth will be considerable, which also encourages more workers.

"A lot of my sisters go out, and I can earn more than 100,000 yuan in a capable year. I continue to work hard, retrain and study, improve my level, and my income can be higher," Feng Jilan said.

  Zhu Guangyao believes that the promotion of housekeeping in agriculture is conducive to the consolidation and expansion of poverty alleviation and the effective connection of rural revitalization; it is conducive to promoting the structural reform of the supply side of housekeeping services and achieving high-quality development of the industry; it is also conducive to ensuring the demand for urban and rural housekeeping services and further releasing consumption. potential.

  Power supply side

  Unblock channels, strengthen training, and improve guarantees so that rural laborers can come, retain, and do well

  "We recruit students from all over the country. Before the epidemic, the major labor export provinces were the main source of trainees. After the outbreak, more trainees came from the inner suburbs and rural areas of Guangdong Province. From March last year to now, more than 12,000 trainees have participated in the training. Person-times.” At Guangzhou Shixin Vocational Training College, which has provided training for maternal and child workers for many years, Sun Sensing, the dean, was inspired by the enthusiasm of workers for learning housekeeping skills.

  Sun Min introduced that thanks to the "Southern Guangdong Housekeeping" project launched by Guangdong Province in 2019, housekeeping service training has entered the vision of more rural workers, not only providing them with employment options, but also allowing training companies to give full play to their abilities and help. Solve the problem of insufficient effective supply in the current housekeeping market.

  As the scale of the industry continues to expand, the number of Chinese government-related companies continues to grow. According to iiMedia Consulting's data, there have been more than 2 million companies as of April this year.

However, from the perspective of labor supply, rural labor "cannot get out, can't keep, and do not work well" is still an outstanding difficulty.

  In this regard, the "Plan" is committed to breaking up the pain points at both ends of the supply and demand of housekeeping services, and systematically promote the high-quality development of the industry and employment assistance.

  ——Unblock channels to allow rural labor to come out.

"Ensuring that rural laborers are'available' is the first step in doing a good job of housekeeping and promoting agriculture," said the relevant person in charge of the Department of Service and Trade of the Ministry of Commerce.

In Guangdong, with the help of the "Southern Guangdong Housekeeping" project, one by one "Yangcheng Housekeeping Grassroots Service Stations" entered the neighborhood communities to provide consultation and services to workers who want to get a job.

Statistics show that the "Southern Guangdong Housekeeping Project" has already stimulated 1.237 million employment and entrepreneurship.

  The "Plan" specifically proposes to strengthen the connection between supply and demand, build a domestic labor export base; promote the sinking of domestic services, encourage domestic workers to return to their hometowns to start businesses, etc., to build a "rainbow bridge" for laborers to find employment.

  ——Strengthen training so that those who are willing can do well.

"When you work in the city, you must first be able to communicate." "Housekeeping is no longer a laborious job." "Native methods don't work. You have to be scientific and professional." ... In order for workers to do a good job, induction training and on-the-job training are indispensable.

In this regard, the "Plan" proposes to increase the intensity of housekeeping training for the poverty-stricken population and the rural low-income population, provide living allowances to eligible persons in accordance with regulations, and support the construction of various training bases.

  "Housekeeping services are highly practical and require scene-based training and drills, but they also mean greater investment by the company. The document emphasizes skills training and talent cultivation, which makes us firmer in our development direction." Relevant person in charge of a housekeeping service company in Beijing Say.

  ——Improve guarantees to keep those who want to be capable.

Employment in the city is good, but many training institutions and employers have reported that villagers are "a little afraid" when they go out to work: they are afraid that their wages will not be guaranteed, they are afraid of danger, and they are afraid that the young and old at home will be unattended... 》Proposed to optimize the working environment, research and promote the protection of occupational injury rights and interests of flexible employment personnel in the field of housekeeping; provide emotional escort, humanistic care and other services for the children of migrant workers, so that the group of housekeeping attendants can work in the city more securely and securely.

  "A series of measures not only enable the rural labor force to find employment, but also get a good job and a good job, so that the rural labor force can come, retain, and do a good job." Zhu Guangyao said.

  Improve the consumer side

  Solve the problem of "can't find, can't find, and can't find it" when consumers need housekeeping services

  "I changed three confinement sisters before and after. It is too difficult to find a comfortable and reassuring candidate!" Ms. Wang, who lives in Beijing, just gave birth to a child not long ago. During the confinement period, the maternal and child care staff hired at a high price was very hurt. Brains.

"I am a confinement in a company, 26 days, the price is more than 20,000 yuan, but the service experience is hard to say: some caring for the baby is not professional; some playing mobile phones and watching videos at work..." Ms. Wang said. dissatisfied.

  According to data from iiMedia Consulting, the penetration of housekeeping services in the Chinese market is relatively high, with 74% of users who have used housekeeping services.

But when it comes to housekeeping services, many consumers have a lot of "slots": "There are few trustworthy brands, and I don’t know where to look for them." "There are many companies in the market, but publicity and reality are often two different things." There are different star ratings, but it often depends on luck." "The industry lacks standards and constraints, and disputes are difficult to resolve"... These consumer-side pain points and blocking points have become problems that need to be resolved urgently in the development of the industry.

  In this regard, the "Plan" proposes measures from the perspective of service demand.

On the one hand, promote the development of industry standards.

For example, the "Plan" clearly speeds up the formulation of standards for housekeeping e-commerce, housekeeping training, and credit system; strengthens housekeeping service quality monitoring, incorporates housekeeping enterprise quality certification results into the category of housekeeping enterprise credit records and public credit evaluation, and publicizes them in accordance with laws and regulations.

  Xinglin Nursing Home Co., Ltd., a subsidiary of Shixin College, also operates more than a dozen confinement clubs across the country. "As a company, we have always been strongly looking forward to the establishment of industry standards as soon as possible. Everyone will act together to promote the development of the industry. "The Plan" further strengthened our confidence to move forward." Sun Min said.

  On the other hand, the development of new business forms and new models.

For example, support the establishment and cultivation of domestic labor service brands in places with a good foundation for export of domestic labor services and strong willingness to develop domestic service industries.

Guide large-scale housekeeping enterprises to accelerate digital transformation, guide and standardize large-scale e-commerce platforms to open up the housekeeping service market, etc.

  From "Tianzhen Nanny" to "Bayu Sister-in-law", various labor service brands related to the housekeeping industry have developed vigorously, bringing vigorous momentum to rural employment.

The "Plan" has made clear the goal. By 2025, the level of branding, informatization, specialization and standardization of housekeeping services will be effectively improved, the effective supply of housekeeping services will increase significantly, and the people's satisfaction with housekeeping services will steadily increase.

  Reporter: Li Jie