Photo: Facsimile
And Volvo's logo is not the first to be met by the network's.
In recent years, many companies have switched to more minimalist logos.
In several cases, the reactions have not been gracious - an example is when SF Bio changed its logo in 2018.
SF Bio's high-profile logo change.
Photo: TT
Logos engages: Reactions on SVT's Facebook page about SF's logo change.
Photo: Facsimile
"A logo should last for many centuries"
Designer Björn Kusoffsky believes that the image of everyone nowadays abandoning motley, squiggly and detailed logos in favor of something sober, simple and stylish is not entirely correct.
He mentions NK and Chanel as two examples that have looked the same for a long time.
- It's nice with something that lasts so long, what you want with all logos is that they can withstand the test of time.
So the ideal is that you should never have to change your logo?
- A good logo should last for many centuries, that's what all designers hope for: That it becomes a classic.
That you see very simple logos today, it may be because many follow one another.
But, simple has always worked, it's not new.
9.2 million registered trademarks
Then Björn Kusoffsky points out that a logo does not exist completely individually, but is part of a whole - a graphic profile with colors, fonts and imagery.
And at the same time, logos should work in new places - as small symbols on Instagram, or on someone's mobile phone, which places new demands on clarity.
- To simplify is also to clarify.
There are 9.2 million registered trademarks, and then simplicity becomes a way to stand out, so that you remember it.
Something that is complicated, convoluted and detailed is simply harder to remember.
If anyone thinks that these simple logos can be whipped together in a quarter of an hour - what do you say to them?
- Yes, the debate often becomes "this was what my five-year-old could do the same".
It's probably about ignorance, that you do not understand the whole, that the logo is just a part of something bigger.