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October 17, 2021 The progress of the anti Covid vaccination campaign with the reopening of all catering activities around the world projects the turnover of Made in Italy wine to record levels with a value of over

12 billion

in 2021, even surpassing the results of the period pre Covid.



This is what emerges from Coldiretti's analysis of Istat data presented on the occasion of the first Vinitaly Special Edition which takes place with the harvest in progress where the grapes from all regions of Italy were exhibited live for the first time in the pavilion. 4 stand D3 of the Verona Fair.



The

leap in exports

is also driving the turnover of wine

with purchases of Made in Italy bottles all over the world that have grown by + 15%, breaking through for the first time - according to Coldiretti projections - 7.2 billion euros, but family purchases have also increased with an increase in 9.7% in the first nine months of 2021 in large-scale distribution, according to Coldiretti analysis on Iri - Infoscan data.



If on the domestic market it is bubbles that record a significant growth of 27.1%, to push the record abroad - notes Coldiretti - it is above all the

United States

which recorded a 19% increase in exports, confirming itself as the first reference market. Sales in

China

even increased by 67%

but European consumers are also driving Italian bottles across the border in 2021. In

France

, in the kingdom of Champagne, Made in Italy labels register a + 17%, in

Russia

even + 39%, while

Germany

grows by + 5% but on values ​​that make it the first tricolor wine market in the Old Continent . Less positive notes come from Great Britain where sales of Made in Italy bottles are stagnant due to the difficulties related to Brexit, even if it ranks second among the most passionate European customers, especially Prosecco.

The losses of the terrible Covid year



are thus amply

recovered

offering an important contribution to the economy and employment of the entire country, considering that the sector - points out Coldiretti - offers job opportunities to 1.3 million people from vineyard to table. Despite the difficulties of the climate - explains Coldiretti - Italy remains world leader in wine production ahead of France and Spain, the two main international competitors, with a production that this year, albeit down by 10%, will reach 44 , 5 million hectoliters, according to the forecasts of the European Commission.



The Made in Italy bottles - underlines Coldiretti - are destined for about

70% to Docg, Doc and Igt

with 332 wines with controlled designation of origin (Doc), 76 wines with controlled and guaranteed designation of origin (Docg), and 118 wines with typical geographical indication (Igt) recognized in Italy and the remaining 30% for table wines.



The

per capita consumption

in Italy is around 33 liters per year with increasing attention to quality, to the history of wine, to the links with the territories that push Italians and foreigners also to discover wineries and companies. The element that most characterizes the new season of Italian wine - continues Coldiretti - is the

attention to the link with the territory

,

sustainability

environment, marketing policies, also through the use of social media, and the relationship with consumers, with young winemakers who take over the reins of the companies, giving an innovative turn.



The

farms of young people

however, they have a surface area that is more than 54% above the average, a turnover that is 75% higher than the average and 50% more employees per company.

"Wine is the most exported Italian product abroad and represents a driving force for the entire country system" declares the president of Coldiretti Ettore Prandini, underlining that "it is the result of a path made by our companies towards quality. and the sustainability of production ".

What is worrying - concludes Prandini - are the new European policies such as the proposal to put alarmist labels on the bottles to discourage consumption and also the stop to support for promotion.