A panel discussion recommended the establishment of an institute to develop the skills of new graduates

A “parliamentary” proposal to qualify and support national cadres in the field of “digital media”

«National Media» held a virtual panel discussion in the presence of members of the Council.

From the source

An open panel discussion organized by the Education, Culture, Youth, Sports and Media Affairs Committee of the Federal National Council recommended the establishment of a specialized media training institute aimed at developing the capabilities and skills of media students, graduates and citizen media professionals working in all institutions, stressing the importance of controlling, directing and guiding the content of electronic and social media. True, and supporting national cadres who are active in this field to provide a reliable and distinguished level of media.

In detail, the committee held, yesterday evening, its third virtual discussion circles within the framework of its work plan to discuss the issue of the policy of the Ministry of Culture and Youth, under the title “National Media between Reality and Ambition.”

The committee will discuss the issue of the Ministry of Culture and Youth’s policy, within several axes related to the ministry’s strategy in enhancing identity and national belonging, developing the cultural and creative industries sectors to achieve sustainable development goals, the ministry’s role in establishing and supporting youth centers and developing the capabilities and talents of young people to achieve the goals of Vision 2071, and the ministry’s efforts to Developing the national media system to achieve Vision 2071.

The Chairman of the Committee, Nasser Muhammad Al-Yamahi, stressed that the seminar aims to identify the efforts of media institutions in developing national media content, and programs to enhance national identity and positive behavior for young people and youth, especially in light of global developments and changes and media technology, explaining that the seminar focuses on two main axes: The national media system, and the role of national media institutions in promoting national identity and positive behaviour. He said that the committee organized three seminars, with the aim of identifying the role of the Ministry of Culture and Youth in enriching the cultural sector, its support for Emirati cultural, artistic and heritage institutions, support for creators and talents in various fields, and striving to promote dialogue between different cultures, in a pivotal framework promoting the work of citizens and the exploitation of Their talents in the field of cultural and creative industries, and the role of cultural departments and bodies in the development of cultural and artistic activities.

Al Yamahi added that the seminars aimed to identify the mechanism of work of the youth centers and the services they provide, given that these centers are a unique platform that embraces creative youth, instills hope in them and invests their energies through the establishment of many targeted initiatives that invest in youth across different sectors, and its axes are programs And initiatives that adopt youth in accordance with Vision 2071, and the challenges and opportunities that young people face to meet their needs and aspirations.

He pointed out that the seminar touched on topics related to the development of national media tools due to the importance of keeping pace with the rapid progress witnessed by the state in various fields, and its preparations for the next fifty years. Facing the development of media work. The participants in the seminar agreed on the importance of increasing the percentage of Emiratisation in the media sector, as well as the importance of having a media strategy to develop the expertise of national media cadres.

The participants in the last panel discussion on this topic recommended the establishment of a specialized media training institute aimed at developing the capabilities and skills of media students, graduates, and citizen media professionals working in all institutions, and coordinating between national academic institutions regarding the outputs of media faculties’ specializations and the need for the labor market and media institutions for qualified citizen elements capable of advancing media institutions, in line with the state's orientations and ambitions for the future.

Diversity of media content

The seminar dealt with the legislation of the media sector, and the participants concluded the importance of updating it to develop the media system in a way that parallels the progress the country is witnessing in various fields. And the importance of producing various forms of media materials that focus on local issues and highlight the successes of the state, as well as the importance of controlling, directing and guiding the content of electronic and social media, and supporting national cadres who are active in this field to provide a reliable and distinguished level of media.

Development of the media system

The Chairman of the Education, Culture, Youth, Sports and Media Committee, Nasser Muhammad Al-Yamahi, pledged to discuss all the proposals, recommendations, observations and challenges that the participants in the panel discussion concluded with government representatives, and to formulate a number of recommendations and include them in the committee’s final report on the general topic, in preparation for discussion under the dome of the Federal National Council. , which will benefit the development of the media system and enhance its important role in society.

• Participants in a “parliamentary” panel discussion called for an increase in the percentage of Emiratisation in the media sector.

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