China News Agency, Beijing, October 14th (Reporter Ma Haiyan) No need to study, no need to take an exam, you can "wrap through", "wrap graduation", "wrap your diploma"; "get to a prestigious school easily and get a diploma in comfort"... Every time a webpage is opened, this kind of pop-up advertisement is very annoying, and even those who believe in this kind of advertisers may find it difficult to protect their rights when they click to buy.

  The "Notice on Strengthening the Administration of Higher Educational Continuing Education Advertisements" (hereinafter referred to as the "Notice") jointly issued by the Ministry of Education, the State Administration of Market Supervision, the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, and the Ministry of Public Security (hereinafter referred to as the "Notice") on the 14th Issued, requiring higher education continuing education advertisements not to appear expressly or impliedly guaranteed promises such as "quick collection of evidence", "examination-free package", "no refunds", etc. to the effect of education.

  China has developed the world's largest higher open education system.

In the context of fierce market competition, some self-examination training institutions, in order to obtain high profits, deliberately confuse the difference between self-examination assistance classes and unified recruitment, false promises to make up the registration of college students, and guarantee to pass the exam. When recruiting new students, once there are problems, they refuse to refund the fees for various reasons, which seriously damages the interests of candidates and the reputation of self-study exams.

  Li Defang, executive deputy secretary-general of the National University Modern Distance Education Cooperation Group, said that false publicity advertisements, dazzling words and deceptive promises are flying around the world, which is a serious distortion and misleading of continuing higher education.

  The "Notice" emphasizes that the advertising information for higher education continuing education must be true, accurate, and legal, and there must be no explicit or implicit guarantees such as "fast evidence collection", "exemption from exams", "no refunds" and other guarantees for the effect of education; The difference in the relationship between self-study exam assistance activities and the academic education of the main exam school; the nature of non-academic higher education institutions such as technician colleges, specialized training colleges, and research and training colleges must not be confused with the nature of universities that carry out academic education.

  The various chaos in the self-study training market, such as false propaganda and difficulty in refunding fees, also reflect the backwardness of the management system in the field of self-study examinations and the absence of supervisory bodies.

The "Notice" clarified that without the written authorization of a university legal person or the review and filing of the provincial self-study examination management agency, enterprises, public institutions, social organizations or individuals shall not publish or disguisely publish higher education qualifications involving specific colleges and universities in the name of education consulting, academic qualification improvement services, etc. Continue Advertising for education and self-study exam aid activities.

  Chen Wei, director of the School Education Committee of the Shanghai Adult Education Association, believes that colleges and universities should also actively occupy the main position of publicity, carry out various forms of advertising, and strive to expand the coverage of advertising from the three dimensions of space, time and content. Learners provide better higher education continuing education information service experience, and reduce the living space of illegal advertisements.

  The "Notice" requires that colleges and universities should strictly perform the main responsibility of running a school and improve the unified centralized management system for advertising and publicity.

Relevant local authorities should urge major portal websites, search engines, e-commerce platforms, new media platforms, self-media platforms, apps (applications) and other Internet media to strengthen the review of the main body and content of higher education continuing education advertisements. False, exaggerated and illegal information shall be effectively filtered. Corresponding advertisements and other illegal and illegal information shall not be published without the written authorization of the university legal person or the examination and filing of the provincial self-study examination management agency.

  Xiong Bingqi, Dean of the 21st Century Education Research Institute, said that the advertising disorder of higher education continuing education is related to the disorderly competition of websites, apps, and self-media platforms, and the lack of attention to content review for profit.

Regulating network platforms, self-media and other advertising media as the focus of strengthening the management of higher education continuing education advertising is targeted.

  First of all, the regulatory authorities should strictly investigate the false advertising information released by the online platform and the self-media, and follow the rules to investigate and ban continuing education institutions that conduct illegal operations in order to correct the source.

Secondly, to avoid "bad money chasing good money", it is necessary to strengthen the intensity of information disclosure.

  "Of course, for the educated, choosing a degree to continue education should also change their concept. They should not have the psychology of spending money to buy a diploma, let alone believe in the'pie in the sky'."

Xiong Bingqi said that after entering the era of popularization of higher education, continuing higher education will meet the needs of diversified higher education for the educated, and is also an important part of building a lifelong learning society.

The educated who receive higher education for continuing education must choose legal and formal institutions, analyze their teachers, courses and education models, not only pay attention to the diplomas they have obtained, but also pay attention to the quality of education and the improvement of their own abilities.


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