In order to standardize the advertising behavior of continuing higher education (including adult education, online education, open education and higher education self-study exams), effectively safeguard the legitimate rights and interests of the people and universities, and purify the environment for the development of higher education continuing education, recently, the Ministry of Education, Five departments including the State Administration of Market Supervision, the Central Cyberspace Administration of China, the Ministry of Industry and Information Technology, and the Ministry of Public Security jointly issued the "Notice on Strengthening the Administration of Continuing Educational Advertisements for Higher Education" (hereinafter referred to as the "Notice"), and released advertisements for continuing education for higher education. , Content, procedures, etc., put forward normative requirements, and deploy special rectification actions for illegal advertising, and promote the establishment of a long-term regulatory mechanism.
The "Notice" clarified that without the written authorization of a university legal person or the review and filing of the provincial self-study examination management agency, enterprises, public institutions, social organizations or individuals shall not publish or disguisely publish higher education qualifications involving specific colleges and universities in the name of education consulting, academic qualification improvement services, etc. Continue Advertising for education and self-study exam aid activities.
The "Notice" emphasizes that the advertising information for higher education continuing education must be true, accurate, and legal, and there must be no explicit or implicit guarantees such as "fast evidence collection", "exemption from exams", "no refunds" and other guarantees for the effect of education; The difference in the relationship between self-study exam assistance activities and the academic education of the main exam school; the nature of non-academic higher education institutions such as technician colleges, specialized training colleges, and research and training colleges must not be confused with the nature of universities that carry out academic education.
The "Notice" requires that colleges and universities should strictly perform the main responsibility of running a school and improve the unified centralized management system for advertising and publicity.
Relevant competent departments in various regions should urge major portal websites, search engines, e-commerce platforms, new media platforms, self-media platforms, APPs (applications) and other Internet media to strengthen the review of the main body and content of higher education continuing education advertisements. False, exaggerated and illegal information shall be effectively filtered. Corresponding advertisements and other illegal and illegal information shall not be published without the written authorization of the university legal person or the examination and filing of the provincial self-study examination management agency.
The "Notice" deployed various localities to carry out a three-month special rectification operation to investigate and deal with cases of violations of laws and regulations.
All localities are required to establish long-term, stable and binding working mechanisms such as communication and coordination, information sharing, joint law enforcement, supervision and punishment between departments, and give full play to the role of social supervision, expose the investigation and punishment of typical cases, and damage The people and colleges and universities' lawful and illegal behaviors in violation of laws and regulations are deterred by public opinion.
In the next step, the Ministry of Education and other five departments will promote the normalization of governance, effectively standardize the order of advertisements for continuing education for higher education, and create a sound environment for the development of continuing education for higher education.
According to CCTV News