It aspires to attract attention locally and globally
Young creative projects register their presence at the "Expo"
Creations dealt with fashion, perfumes, gold and others.
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Along the discovery-filled Al-Wasl Square, and between the bends and corners of the place and its extended plazas, innovation is seen, and the “opportunities” offered by the long tour between commercial facades in the middle of the “Expo” highlight what can be achieved when individuals and societies work hand in hand.
This is what the experiences of commercial facades and the new investment opportunities presented by the “Expo” to the world, with the help of Emirati entrepreneurs and owners of small projects, to renew the promise of opportunities and bets for the future, led by the ambitious youth of the country present in various fields, from bakery stores and cafes to manufacturing companies. Shamakh” to the projects of making scented candles extracted from frankincense, to the houses of precious jewelry and luxury Emirati fashion. Today, the World Expo is full of emerging local creativity, which has received the appreciation, motivation and attendance it deserves, to send a message of Emirati inspiration, the heroes of which are promising youth from different ages.
Regarding the attendance of the event for Emirati talents, the owner of the "Ink Bay" brand, which was launched a few months ago, Amna Al Hashemi, said that "hosting her at the (Expo) is a unique experience and an exceptional opportunity in terms of attendance that she dedicates as a local brand, and the opportunities offered by the event to discover it from a wide audience. It goes beyond the borders of the Emirates to the world,” stressing that she was initially surprised when she received the invitation to host.
She said: “Without thinking, I was excited to participate in the event, because it opens up a broader horizon for the brand to see and interest locally and globally.
This is certainly what I saw on the ground in the exhibition, through the reactions of people who expressed their admiration for the designs and got to know closely the details of the exhibits.”
Amna loves drawing, calligraphy, designing unique envelopes and wax stamps and seals, which she has distinguished since she was a student at the university, and she continues her journey to transform this love later into an innovative project and a young local creative brand that embodies the idea of sustainability, through the materials used in making handmade envelopes from natural cotton.
For his part, Sultan Muhammad Maher, Hessa Al Sabousi’s partner in the Hessa Jewelery brand, who in turn shared with her peers the opportunity to present her experience to the exhibition’s audience, that “the importance of this broad global event lies in presenting the experiences of local entrepreneurs, their products and services to the whole world, And then to show their investment opportunities, especially as the exhibition is a distinguished platform for promoting the latest, most prominent and most competitive products.
It is also an exceptional platform to learn about the Emirati society and its youth experiences that lead the scene of leadership in the field of local industries,” noting that “it is a great honor that the event embraces the experiences of creative youth in the jewelry industry, and presents them to 190 participating countries.”
Hessa Jewelery, which is about a year old, specializes in designing and making fine jewelry, gold and diamond works inspired by the local heritage and the cultural heritage of the Emirates.
The idea of the designs of the first group goes back to the "Al-Rumk", that is, the purebred Arabian horse, while new groups will be presented that tell the story of the UAE and its culture.
Sultan confirms that the Expo platform is a valuable commercial opportunity, and an ideal platform that has been made available today for a wide number of other local experiences in various fields. Perhaps the most prominent experiences that mimic his experience in the design and manufacture of local jewelry present at the exhibition are the Hashi Jewelry brand and the local jewelry brand. Shamsa Al Abbar, and the Ganj label, also known for its focus on Emirati heritage.
The calligrapher artist, Amna Al Hashemi, drew her pride in this experience offered by the “Expo” administration for small local projects, recently launched in the field of entrepreneurship and trade, stressing her important role in pushing and motivating Emirati youth to break into this field and rely on themselves, and then achieve ambitious goals. drawn by all of them in the future.
She said: "The presence of her and other ambitious young citizens in this exceptional global event, and the management of the exhibition providing special commercial interfaces for each small Emirati project free of charge ... a practical translation of her confidence in local innovations, and the value of the investment opportunities offered by the global event for them."