Don’t let the filter “net celebrity” fool you

　　Every year during the "November" holiday, the circle of friends will stage a splendid photography contest.

The forest-stained Altay, the crystal-clear Chaka Lake, the brightly-lit Hongyadong... Some people returned with satisfaction with pictures of beautiful scenery, but some were deceived and disappointed by the "net celebrities" recommended by netizens. Then, I made up my mind to "don't believe in the so-called'net celebrities' anymore".

　　The pursuit of beautiful scenery is what people want, and it is human nature to be inspired by others.

However, are those “net celebrities” that are packaged in batches and homogenized exquisite photos true or not?

After removing the specially processed filter, how much can you see in the "net celebrity" land?

　　The name under the filter is not true

　　Do you know Little Sanya, Little Nara, Little Santorini?

It doesn't matter if you don't know. On the Internet, just search for these words and you can find several places with that name, all over China.

　　Xiao Zheng, a girl from Zhejiang, is a senior travel companion and loves to travel.

After visiting most mainstream tourist attractions, Xiao Zheng became interested in more niche "net celebrity" places.

"In the beginning, it was recommended by bloggers. These places have unique scenery and beautiful photos taken." Xiao Zheng said.

　　What Xiao Zheng experienced next was the same as the experience of many netizens who reported being deceived by "net celebrity" attractions: at first glance, the blue sea, blue sky, beach, and coconut grove in the photo are similar to Sanya, so it is really "Little Sanya", so The heart is yearning, and follow the trend.

When I arrived at the destination, I discovered that the beach was dark yellow industrial hard sand, thick and hard; palm trees were artificial landscape trees, languishing; the so-called sea was also an artificial lake.

The most frustrating thing is that there has always been a construction team building nearby without the filter effect, just like a construction site.

　　In addition to "Little Sanya," some netizens traveled far and wide to check in on Pink Beach, the "net celebrity" site in Chengjiang, Yunnan, and found that the actual scene was not the tender pink in the net map at all, but the dark red.

Sand is not fine sand, but rough stones and thick soil. It is actually a red soil rich in iron and aluminum that is widely distributed in Yunnan.

　　In this way, follow the trend to go to these "net celebrity" attractions, the experience is like opening a blind box, you never know what you opened.

When the trusted travel strategy is also covered with a thick filter, only the interest and expectation of the traveler are destroyed.

In May of this year, the reporter also went to a place called "Little Switzerland" on the outskirts of Beijing. Judging from the batches of photos on the Internet, the vast verdant grasslands and the green mountains in the distance are somewhat similar to Switzerland.

But when it was on the ground, there was only a small grassy slope in front of me, and the dense tents filled the entire lawn. Once it hits the rainy weather, it is impossible to take the effect of the net map.

　　Emotional rendering in the video

　　The reason why "net celebrities" wrapped in thick filters can take the Internet by storm is that, on the one hand, developers’ promotion and marketing behaviors want to use gimmicks to spread the popularity; on the other hand, publishers’ "flow-only" thinking is at work. Filters concoct the beauty to attract more traffic attention.

In addition to photos with filters, some small travel videos are also confusing.

　　In some short videos, the travel experience officers were relish eating food, experiencing various amusement projects, and were invited to visit the exquisite homestays.

But when the netizens actually went there, they realized that the so-called food was not so delicious. The amusement items were only open at certain times. The well-furnished homestays only existed in the video, and their own room was far from it.

　　More videos focus on the thrills, shooting the scenes where the experiencer is terrified and making a fool of yourself, which stimulates the experiencer's emotions to attract attention.

At this time, what the audience is concerned about is not whether the project is safe, but whether they want to try it.

　　Visually stimulating "net celebrity" check-in places attract people who follow the trend to check-in, but they are not worthy of the name, and often lead to the phenomenon of high prices.

The ticket price of one or two hundred at every turn far exceeds the ticket price of 5A-level attractions. Due to lack of management, the price of goods sold by mobile vendors is also higher than the normal price.

Xiao Zheng complained to reporters that she had wanted to buy a small kite in a "net celebrity spot", but was asked to pay a high price. In desperation, Xiao Zheng had to give up.

　　Pursue your own personal experience

　　I don't know when, "Internet celebrity" has become an inevitable word in life.

You should choose Internet celebrity restaurants for meals, Internet celebrity products for daily necessities, and Internet celebrity cities for travel.

The rise of "net celebrities" is essentially a manifestation of the change in people's consumption concepts.

However, excessive pursuit of "net celebrity" will fall into the trap of "appearance first" and miss the truly meaningful scenery on the journey.

For example, the netizens who complained about the pink beach in the previous article, since they have all arrived at Chengjiang, why not visit Fuxian Lake, the largest deep-water lake on the plateau in the country, which is a more worthwhile place to go.

　　Behind the Internet celebrity is more and more cookie-cutter filter templates.

"Since some bloggers took photos in Ulan Hada Volcano Geological Park wearing spacesuits, everyone who went there began to wear spacesuits to take pictures. But you can't see your face in that way. How do you know it's yourself?" Xiao Zheng said.

Everyone takes the same photo under the same filter, and the homogenized "net celebrity" punches in, but loses the personality of the tourist.

Nowadays, tourists like Xiao Zheng are also reflecting on what is the original intention of tourism?

Is it to reproduce, imitate other people's photos, or use your own eyes to discover unique scenery and find a unique way to play.

　　The proliferation of "net celebrity check-in sites" also forces practitioners to think about what is the root of the sustainable development of scenic spots.

Just like Xi'an Datang Everbright City, although it is also a place of “net celebrity”, relying on Xi'an's rich cultural heritage, it has a steady stream of vitality, which is by no means the brilliant lights and antique buildings.

After all, the Internet celebrity land that has lost its cultural conservatism will not last long. It is imperative for tourist attractions to deter falsehoods and preserve the truth, and deprive them of the truth.

We admire veritable Internet celebrities, without filters, pure naturalness, and more advocating to feel attentively instead of copying the travel experience of others.