Latifa bint Mohammed signs a strategic partnership agreement with DB World at Expo 2020 Dubai

Within the framework of Dubai’s global cultural leadership, which Expo 2020 Dubai reflects through the convergence of 192 countries, and millions of visitors from different countries of the world, Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of the Dubai Culture and Arts Authority (Dubai Culture), the official supporter of cultural affairs for the Expo. 2020 Dubai, and Sultan Ahmed bin Sulayem, Chairman and CEO of DB World Group, the first global trading partner of the exhibition, a cooperation and partnership agreement aimed at creating new avenues for partnership between the public and private sectors in order to enhance the cultural and creative economy of the Emirate of Dubai and the United Arab Emirates United.

The agreement, which was signed at the DB World pavilion at Expo 2020 Dubai, in the presence of His Excellency Hala Badri, Director General of Dubai Culture, and Nouf Tahlak, Executive Director of the Department of Executive Management in the Office of the President of Dubai Culture, and a number of senior officials of DB World” and “Dubai Culture” - frameworks for cooperation between “Dubai Culture” and “DB World” in a group of cultural and creative projects that will enhance the values ​​of the United Arab Emirates in tolerance, coexistence, peace and innovation, and confirm the leading role of Dubai and the United Arab Emirates. Not only as a transportation and logistics hub, but also as a source of optimism and hope-making globally through arts, heritage and culture.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, President of Dubai Culture, stressed that the cooperation between Dubai Culture and DB World stems from the culture of partnership between the public and private sectors, which forms the basis of sustainable social and economic development in Dubai and the United Arab Emirates. The United Nations, by utilizing the expertise, competencies and resources of the private sector and involving it in achieving progress, sustainable well-being and community happiness.

Her Highness said: Our partnership with DB World reflects the integration of roles, the spirit of cooperation and joint work among all to support the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, "may God protect him", and we look forward through it to strengthening the role of the cultural sector. and creative in Dubai.

Her Highness added: “We cooperate with DB World Group to achieve several goals, most notably exploring new ways to build the future. This partnership will play a vital role in supporting the authority’s endeavors to empower the culture, heritage and arts sectors and develop creative and innovative projects and initiatives locally, regionally and globally, in order to achieve Dubai's vision is the city of the future, and contributes to strengthening the position of the UAE internationally, and enriching its cultural balance based on its cultural and artistic assets.

Her Highness pointed to the importance of the partnership between Dubai Culture and DB World in achieving the authority's vision to enhance Dubai's position as a global cultural center, an incubator for creativity, a forum for talent, and to enable the creative economy system in the emirate, in order to consolidate its position as a global capital of the economy. Creative through several innovative strategic projects that the two parties will work on.

On this occasion, Sultan Ahmed bin Sulayem, Chairman and CEO of DB World Group, said: “We are honored to partner with Dubai Culture in this pioneering and strategic endeavor that highlights the vision of our wise leadership and represents a creative shift in the approach through which partnerships are viewed. between the public and private sectors and the method of its formation and implementation on the ground.

He added: With the DB World Group entering a new phase in its operations by launching its revamped brand, which symbolizes the company's transformation from a single port in the Emirate of Dubai to a leading global company in the field of logistics services, we take this opportunity to thank Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum for sponsoring this initiative that consolidates the role of culture and creativity in Dubai.

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