Censis: "The queen of post-pandemic television: users of traditional and digital television are growing"

• Censis.

  Traditional TV viewers are decreasing, they are growing on the web and mobile

• Censis, 78% Italians on the web, smartphone and smart TV boom

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06 October 2021 "The pandemic has produced an extraordinary acceleration of the biomedical paradigm". This was underlined by Censis in the 17th Report on communication, noting that in "2021 the use of television experienced a significant increase, due to both the increase in viewers of traditional TV (digital terrestrial: + 0.5% compared to 2019) and satellite TV (+ 0.5%), both the boom in internet TV (web TV and smart TV rise to 41.9% of users: + 7.4% in the two-year period) and mobile TV, which has passed from 1.0% of viewers in 2007 to a third of Italians today (33.4%), with an increase of 5.2% in the last two years alone. Both traditional uses of television and innovative ".

Internet, smartphone and social boom

Internet, smartphone and social boom in the post-pandemic we still read the Censis Report on communication, underlining that, despite the end of the limitations due to the health emergency, "there is still an increase in the use of the Internet by Italians. reached 83.5%, with a positive difference of 4.2 percentage points compared to 2019. The use of smartphones rises to 83.3% (with a record growth compared to 2019: + 7.6%). And the total number of users of social networks rose to 76.6% (+ 6.7%) ".

EXTRAORDINARY ACCELERATION OF THE BIOMEDIATIC PARADIGM.

STILL GROW TV, INTERNET AND SMARTPHONE, USED TO BREAK THE SIEGE DURING THE HEALTH EMERGENCY #media #comunication # Covid_19

- Censis (@FonteCensis) October 6, 2021

Household spending on digital devices is growing

Household spending on digital devices is growing: + 450.7% since 2007. "The trend in household spending on media consumption in the time interval between 2007 and 2020 shows how, while the value of consumption overall has undergone a drastic decline, without yet returning to the levels prior to the great crisis of 2008 (-13.0% in real terms is the budget at the end of 2020, with the worsening due to the recession last year), spending for the purchase of telephones and telephone equipment, it marked a real boom year after year, in fact multiplying its value by more than five times (+ 450.7% in the entire period, for an amount of 7.2 billion euro in the last year) ".

"The one dedicated to the purchase of computers, audiovisual products and accessories - highlights Censis - has experienced a very significant rise (+ 89.7%), while telephone services have experienced a downward adjustment as a result of a radical tariff rebalancing ( -21.1%, for a value however equal to 14.6 billion euros disbursed by Italian families in the last year) ". Finally, "the expenditure for books and newspapers has suffered a real collapse since 2007 (-45.9%)".

Social. Pandemic shortens the distance between young and old

The pandemic shortens the distances between young and old in the use of social media and chats, the Report underlines again, underlining that "among young people (14-29 years) there has been a further step forward in the use of media, in general , and online platforms, in particular. 92.3% use WhatsApp, 82.7% YouTube, 76.5% Instagram, 65.7% Facebook, 53.5% Amazon, 41.8 % video conferencing platforms (compared to 23.4% referring to the overall population), 36.8% Spotify, 34.5% TikTok, 32.9% Telegram, 24.2% Twitter.

Even among the elderly (65 years and over) something is moving, given that internet use rises significantly (from 42.0% to 51.4%) and social media users increase from 36.5% to 47. , 7%. The need to maintain contact, at least virtual, with loved ones in the period of the most rigid isolation must have played a significant role in the confidence acquired with the network by the over 65-year-olds ", concludes the Report.

Radio continues to prove to be a medium to ' vanguard

Radio continues to prove to be at the forefront within the hybridization processes of the media system, notes Censis, underlining that "overall, in 2021 radio listeners are 79.6% of Italians, stable from one year to the next. radio listened to at home through the traditional device loses 2.1 percentage points of users and the car radio 3.6 points (penalized by the limitations to mobility caused by the health emergency), listening to radio broadcasts via the internet increases with the PC (20.2% of Italians do it: + 2.9%) and through smartphones (23.8% do it: + 2.5%) ".

Italians read more

"The bleeding of book readers seems to have stopped, which in 2021 are 43.6% of Italians, with an increase of 1.7% compared to 2019 (although in 2007 those who had read at least one book during the year was 59.4% of the population) "is finally underlined in the Report. "If we consider that those who have read more than 3 make up a slice equal to 25.2% - continues Censis - it can be said that the lockdown has certainly produced a rapprochement with reading. There is also an increase in readers of e-book, equal to one Italian out of every ten (11.1%: + 2.6%) ".

"On the contrary - observes Censis - the now historic crisis of the print media is accentuated, starting with the newspapers sold on newsstands, which in 2007 were read by 67.0% of Italians, reduced to 29.1% in 2021 (- 8.2% compared to 2019). The same goes for weeklies (-6.5% in the two-year period) and monthlies (-7.8%) ".

LOCKDOWN HAS ALSO INCREASED BOOK READERS (+ 1.7%).

AND THE VIRUS DOES NOT STOP FAMILY EXPENDITURE FOR DIGITAL DEVICES: + 450.7% SINCE 2007 #media #comunicazione #lockdown #libri # Covid_19 #economy

- Censis (@FonteCensis) October 6, 2021