[Commentary] On September 26, the 2021 World Internet Conference Wuzhen Summit Global Anti-epidemic and International Communication Forum was held in Wuzhen, Zhejiang.

The Chinese and foreign guests focused on the theme of "Global Anti-epidemic and International Communication", and focused on how to strengthen cooperation in international communication on the Internet in the context of global anti-epidemic, adhere to scientific rationality, uphold fairness and justice, and build a broad consensus.

  [Explanation] Zhao Zeliang, deputy director of the Central Cyberspace Administration of China, deputy director of the National Cyberspace Administration of China, Guo Yezhou, deputy minister of the International Liaison Department of the Central Committee, and Zhao Jiaming, deputy editor-in-chief of the People's Daily, attended the forum and delivered speeches.

  [Commentary] Zhao Zeliang pointed out that it is necessary to effectively and effectively strengthen the international spread of the Internet, and tell the story of China's fight against the epidemic with heart and emotion.

He said that we must persist in concentrating our minds and casting our souls, and explain in depth the spiritual value of China’s fight against the epidemic; we must persist in turbulent and clear-cut, broadly unite the international consensus of fighting the epidemic; we must adhere to integrity and innovation, and strive to improve the actual effectiveness of the fight against the epidemic; Adhere to the same heart and the same direction, and actively gather the strong joint force of international communication.

  [Concurrent] Zhao Zeliang, Deputy Director of the Central Cyberspace Administration of China, Deputy Director of the National Cyberspace Administration of China

  In the face of the new crown pneumonia epidemic, it is necessary to strengthen online international communication, accelerate the construction of Chinese discourse and Chinese narrative system on the fight against the epidemic, highlight the important value of Chinese practice and Chinese concepts in solving the world’s fight against the epidemic, and continuously improve international resonance and ideological recognition , Moral charisma.

  [Commentary] Zhao Zeliang said that it is necessary to adapt to the new changes in the international communication pattern, make better use of various domestic and foreign Internet platform channels, and better play the unique role of the Internet in disseminating information, sharing experience, building consensus, and resolving panic.

  [Concurrent] Zhao Zeliang, Deputy Director of the Central Cyberspace Administration of China, Deputy Director of the National Cyberspace Administration of China

  It is necessary to improve new ways of discourse expression, make good use of online language and language, focus on the concerns and concerns of foreign netizens, use more words that they can understand, hear clearly, and understand China's experience, practices, and effectiveness in fighting the epidemic.

It is necessary to make good use of new methods of network communication, expand short video, animation, live broadcast and other forms of communication, make good use of new technologies such as 5G, artificial intelligence, and big data, and continue to introduce new forms of financial media works to better meet the diversification of domestic and foreign netizens. Individual needs.

  [Commentary] Combining the practice of party diplomacy, Guo Yezhou stated in his speech that in the context of the global fight against the epidemic, international communication should spread the truth rather than political lies, unity and friendship rather than division and confrontation, and common values ​​rather than ideological prejudices. .

He mentioned that international communication should become a bond between people of all countries to communicate emotions, bridge differences, and promote unity, and should not become a mouthpiece for promoting division and confrontation, a tool for geopolitics, or a soil for fostering Cold War thinking.

  [Concurrent] Guo Yezhou, Vice Minister of the International Liaison Department of the Central Committee of the Communist Party of China

  International communication should actively spread the anti-epidemic concept of “people first and life first”, promote the common values ​​of peace, development, justice, fairness, justice, democracy, and freedom for all mankind, and alleviate social anxiety and ideological turbulence caused by the epidemic.

All countries should respect the understanding of the value connotation of different civilizations, join hands to resist racial discrimination and ideological prejudice, and push human society out of the haze of the epidemic as soon as possible.

  [Explanation] Zhao Jiaming said in his speech that in constructing a discourse system for external communication, we must work hard on being willing and easy to understand, using precise communication methods that are close to different regions, different countries, and different groups of audiences, and promote the development of Chinese stories and Chinese voices. Globalized expression, regionalized expression, and focused expression, strive to make more foreign audiences understand and listen to, and continuously enhance the affinity and effectiveness of international communication.

  [Concurrent] Zhao Jiaming, Deputy Editor-in-Chief of People's Daily

  We must make full use of the results of in-depth integration of the media, accelerate the advancement of the main Internet, speak more through the Internet, and at the same time go deep into the hinterland of international public opinion to carry out public opinion guidance and public opinion struggles, and form an all-weather, all-media, globalized international communication pattern, and strive to make The whole world can hear and hear China's voice clearly.

  [Explanation] As the organizer of the forum, Chen Junjun, president of the China News Agency, said in his speech that in the international spread of the global fight against the epidemic, it is necessary to "treat" and "reason".

  [Concurrent] Chen Junjun, President of China News Agency

  "For a while, strength lies in strength, and success or failure in the future depends on reason." In the international spread of the global fight against the epidemic, it is not enough to have "sentences". We have to "reason."

  [Explanation] Chen Junjun took the China News Agency's large-scale academic and rational fusion report column "Dongxi Questions" as an example, and pointed out that he focused on innovative discourse expression, focused on the combination of "sincereness" and "reasoning", took both theory and commentary into consideration, and actively explored and established both. An international communication discourse system that can be understood and accepted by foreign audiences with Chinese standpoints and values.

  [Explanation] This forum has three settings: "Watch and Responsibility: Shared Destiny in the Global Anti-epidemic", "Idea and Practice: Chinese Narrative in Global Anti-epidemic", and "Lies and Truth: International Spread in Global Anti-epidemic" Chapter.

Wu Peng, Director of the Department of African Affairs of the Ministry of Foreign Affairs, Jiang Chengxi, Consul General of the South Korean Consulate General in Wuhan, Zhang Weiwei, Professor of Fudan University, Hu Xijin, Editor-in-Chief of Global Times, Fu Yu, Founder of Ughe Kirin, Wei Keran, Vice President of Discovery Media Group, Russia Today International News Agency, Beijing Guests from China, the United States, Russia, the United Kingdom, Italy, South Korea and other countries, such as the bureau chief Asai, British video blogger Situ Jianguo, and Italian internet celebrity blogger Ruili, delivered speeches on related topics.

  [Explanation] During the forum, co-chair of the International Finance Forum (IFF), chairman of the 56th United Nations General Assembly, former Korean Prime Minister Han Seung-soo, former Austrian Prime Minister Christian Kern, academician of the Chinese Academy of Engineering, and Honorary President of Tianjin University of Traditional Chinese Medicine Zhang Boli, Hong Kong International dignitaries and celebrities such as Zheng Yongnian, Dean of the Global and Contemporary China Advanced Institute of Chinese University (Shenzhen), shared their views through video speeches or global connections.

  [Explanation] This forum was hosted by China News Service and co-organized by China News Network. More than a hundred guests including heads of relevant government departments, heads of mainstream media at home and abroad, communication scholars, Internet company executives, and Chinese and foreign Internet celebrities attended the meeting.

  Reporter Jean Baokui and Dong Zeyu report from Zhejiang

Editor in charge: [Yu Xiao]