China News Service, September 27. According to the website of the State Administration of Radio and Television, the State Administration of Radio and Television on the 27th issued the "Notice on Stopping the Broadcasting of "Beauty Loans" and Similar Advertisements" (hereinafter referred to as "Notice").
According to the notice, it has recently been discovered that some "beauty loan" advertisements attract young people with low or even interest-free interest, inducing advanced consumption and super high consumption, and are suspected of false propaganda, deceiving and misleading consumers, causing adverse effects.
For this reason, the State Administration of Radio, Film and Television has decided to stop broadcasting "Beauty Loan" and similar advertisements from all radio, television and online audio-visual institutions and platforms from now on.
The notice requires that all radio, television and online audio-visual institutions and platforms should attach great importance to enhancing the "four consciousnesses", strengthening the "four self-confidence", and achieving "two maintenance", and strictly implementing the ideological work responsibility system and advertising and publicity. In terms of oriented requirements, we should promptly organize inspections to ensure that the above requirements are implemented, safeguard the interests of the people, and create a good communication environment.
The notice pointed out that all localities and units should report to the Media Department of the State Administration of Radio, Film and Television before October 15th.
Screenshot of the website of the State Administration of Radio and Television