China News Service, Wuzhen, September 26. On September 26, the "2021 World Internet Conference Wuzhen Summit-Global Anti-epidemic and International Communication Forum" hosted by China News Agency was held in Wuzhen, Zhejiang.
In his speech, Chen Junjun, the president of the China News Agency, said that in the international spread of the global fight against the epidemic, it is not enough to have "sentences", but to "reason."
The picture shows the President of China News Agency Chen Lujun giving a speech.
Photo by China News Agency reporter Han Haidan
Chen Junjun pointed out that at present, the new crown pneumonia epidemic is still raging around the world, human society has been profoundly changed, and the world is standing at the crossroads of history.
In the ups and downs of the epidemic, the concept of "a community with a shared future for mankind" advocated by Chinese President Xi Jinping has become more and more popular, and people from all over the world have become more and more aware of the need for all mankind to join hands to continuously and extensively advance the fight against the epidemic. Global cooperation to build a "Human Health Community".
Chen Junjun said that China News Agency is a news agency whose main news business is foreign reporting. In the practice of China's war epidemic and global anti-epidemic news, it has been unremittingly exploring an international communication path with a "Chinese-new style" to enhance the effectiveness of international communication.
Focusing on the forum theme of "Global Anti-epidemic and International Communication", Chen Junjun shared some thoughts.
One is to extend the breadth and depth of international communication.
Chen Lujun believes that “for a while, strength lies in strength, and success or failure depends on reason.” In the international spread of the global fight against the pandemic, it is not enough to have “satisfaction”, and “reason” is necessary.
In today's world, major changes unseen in a century and major epidemics unseen in a century are intertwined and continuously fermented. It is necessary to present facts and reason in a broader space-time coordinate.
To this end, the China News Agency has launched a large-scale academic and rational reporting column "Questions about East and West" at the beginning of 2021, and has published more than 200 manuscripts.
The column focuses on the new interaction between China and the world under the changing circumstances, focusing on cultural civilization, democracy and human rights, rule of law and morality, and other themes, focusing on innovative discourse expression, focusing on the combination of "sincereness" and "reasoning", taking into account theories and comments, and actively exploring Establish an international communication discourse system that not only reflects China's standpoints and values, but also can be understood and accepted by foreign audiences.
The second is to enrich the main carrier of international communication.
Chen Lujun said that international communication is not just a matter of the media.
It is an international practice to focus on "public diplomacy" and "civil power" and strive to be a "all-staff media." Officials, enterprises, social organizations, and people from all walks of life, etc., participate in multi-subjects and multi-carriers. This is an international practice.
The third is to highlight the characteristics of international communication.
Chen Junjun pointed out that as the main force of international communication, news media must have the consistency of objectives and tasks, but also the differences in methods and methods and the segmentation of audience circles.
In the international spread of the global war epidemic, the China News Agency has strengthened its unique advantages in external reporting, in-depth display of the active role of overseas Chinese, compatriots in Hong Kong, Macao and Taiwan, and friends of China and international friends in the fight against the epidemic. The Chinese government and people worked together to overcome difficulties and promoted the recovery of the local economy on the basis of scientific protection, highlighting the strength of overseas Chinese in the global fight against the epidemic.
In addition, China News Service also focuses on cooperating with overseas Chinese-language media, uniting more than 100 Chinese-language new media to create a "Concentric War Epidemic Information Service Platform", which has accumulated certain experience for exploring international cooperation and dissemination on the Internet.
"Doing a good job in the Chinese narrative and international communication in the context of the global fight against the epidemic is related to the great rejuvenation of the Chinese nation, the building of a community with a shared future for mankind, and the building of a better world. Let us live up to our mission, work together, and forge ahead. OK." Chen Lujun said finally.
(over)