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The history of the Castro family cannot be understood without the

miracle

of El Milagrito. This is the name of the degreasing product that changed their lives and that tries to make it easier for Spanish homes on a daily basis. The father of María Castro, current executive director of the company that manufactures and markets El Milagrito, built the cornerstone of the family business in Seville in the early 1960s. When the second generation's turn came in the late 1990s, with Maria at the helm, there was a wide range of cleaning products. However, the numbers began to waver and in 2005 the family considered lowering the blind on their company for good. "My brothers left and

I was about to do it too. But I stayed.

The company had to be modified and modernized.

We decided to put aside all the products and

bet only on the degreaser.

The people who stayed with me had a bad time because we charged when we could, "says María Castro.

The play turned out perfect for María, who, however, did not trust the name that finally worked the

economic

miracle

.

"It became popular in Huelva. People used it at home to clean and said 'This is a miracle.'

I didn't like the name at all.

I listened to commercials and tried not to tell them but it was unstoppable. it was a gift and we registered the trademark. "

When the crisis began to hit our country and the headlines of unemployment, deficit, and recession invaded the news, the Castros' small company began to raise its figures.

"We went the other way around. When the pitch was taking place here we were about to close

and when the crisis arrived just the opposite."

Image of the factory of El MilagritoCedida

El Milagrito has been growing every year until 2020

more than 4 million euros in turnover

for a company with only 25 employees. However, along the way there has also been some unpleasant episode for the Castros. María and Javier are the only two brothers in a family of five who are currently leading the company as executive director and commercial director. Miguel, another member of the clan, was part of the company for a few years as sales manager. Everything was going well until, according to María, she decided to create another company in parallel, marketing a product very similar to El Milagrito. He also chose to call it Mano de Santo to continue with the religious nomenclature. The matter ended up in court for alleged unfair competition. "At the moment he has had to change the color of the boat because he also put the same one.

We are still in full judicial process

and I don't want to give much more details either, we'll see what happens ".

In the company of El Milagrito (Fabrienvaf NUCA) they want to increase the sales channels and reach any corner of Spain.

"We are not only working on this goal but

also on expanding internationally.

We want to be the best and a benchmark for a company with a soul. That is our goal. We have done

group

coaching

, the workers feel that this is their home."

Image of the product in 2002, before becoming popular as' El Milagrito'Cedida

The following text reads on the label of the product that is manufactured in the Dos Hermanas industrial estate (Seville):

"Possibly the best degreaser in the world."

The company wants to end this conditional within our borders, with a giant next to it like the KH7. The latter belongs to another Catalan family business that has spread its product internationally and also has a turnover of about ten times more than the Sevillians. But they trust that they can get their second

miracle

. "The KH7 is our hare. We do not focus on the competition but they have achieved achievements

that we also want to reach and even surpass."

On the other hand, the pandemic did not affect them.

"In March 2020 there was an amazing peak of sales. I compare it with toilet paper. We couldn't cope. People took toilet paper and El Milagrito. When hydroalcoholic gels and specific disinfectants proliferated, we returned to the figures of before of that month. Now we are maintaining the growth that we have set.

Economically, we did not notice the pandemic at all. "

Nor have they noticed the rise in the electricity bill since they made a transformation to depend on renewable energy.

His third

miracle

?

According to the criteria of The Trust Project

Know more

  • Seville

  • Spain

  • Huelva

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