"When intertwined with interior design, outdoor life aims to bring the outdoor experience to our indoor spaces," writes CNN in an article about the phenomenon.
The description is interspersed with interior pictures filled with plastic plants (including a cactus), rattan chairs and earthy colors, something that Marie Olsson Nylander does not define as exclusively Scandinavian.
- This is really American!
It is so typical of the Yankees to now sell this.
When I see this, I think it's very ugly.
And it does not feel Scandinavian.
Why then is the USA so fixated with Nordic elements in lifestyles and interior design styles?
- It's probably because we are so far away, there are not so many who have been here.
It feels exotic, says Marie Olsson Nylander.
See the new "Scandinavian" style in the clip above.