China News Service, Hong Kong, September 19 (Reporter Wang Jiacheng) The first 20-day "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" has come to an end.
During the period, hundreds of thousands of merchants in more than 100 industrial belts in Guangdong, Hong Kong and Macao presented tens of thousands of good things to consumers across the country through the shopping festival platform.
A reporter from Chinanews.com recently interviewed consumers, merchants, and organizers participating in the shopping festival. They all stated that this event broke the geographic barrier and demonstrated the charm of “Made in the Bay Area”; and the direct participation of major brands, It also gives consumers more confidence in quality.
Mr. Duan, a mainland resident, paid a lot of trouble for buying genuine Hong Kong medicines.
I am busy at work and cannot be isolated for more than half a month for a few bottles of medicine.
This time the Greater Bay Area Shopping Festival is exactly what it needs.
"Brands are sold directly on formal e-commerce platforms, which are much more credible and the quality is more guaranteed." He said.
Ms. Mei, a mainland resident, buys skin care products, makeup, handbags and other items across the border on weekdays, and occasionally buys food and health products.
However, in his impression, there are not many Hong Kong and Macau brand outlets on the major e-commerce platforms.
Therefore, although the reputation of Hong Kong and Macao products has always been very good, and there are some well-known time-honored brands, she did not deliberately pay attention to online shopping without "official guarantee".
This shopping festival allowed her to discover a lot of good things at once, "Of course the official platform will trust a lot." She said.
For consumers in Hong Kong and Macau, high cross-border postage has always been the most difficult reason for people to make up their minds to "choose their hands" on e-commerce platforms in the Mainland.
Hong Kong resident Ms. Chen said that although in the past there were also free shipping products from Hong Kong and Macau on major platforms, there were often fewer choices. Often, you would see that the products you want to buy "do not support sales in the current region."
This time I feel that there are many more choices. I hope that there will be more products for Hong Kong and Macau in the future, and the range of free shipping products will be wider.
In this regard, Alibaba said that in this shopping festival, Tmall Taobao and Cainiao have set up a smart direct delivery warehouse in Hong Kong through digital technical capabilities, and cooperated with logistics partners to install nearly 2,000 self-pickup points throughout Hong Kong to ensure that they are in Dawan. During the district shopping festival, there are more than 6 million kinds of products that can be assembled at will. Free shipping is available for orders over 199 yuan (RMB, the same below).
In Macau, free shipping is available for orders over 49 yuan.
More than 80% of packages sent from the mainland can reach Hong Kong and Macau the next day.
This shopping festival not only promotes the development of e-commerce in the Greater Bay Area in terms of warehousing and logistics, more than 100 industrial belts in the Greater Bay Area are also showing the charm of "Made in the Bay Area" through this platform.
According to Alibaba, from September 14th to 16th, in the "Convergence Greater Bay Area" commodity zone opened by Juhuasuan, a total of more than 100 businesses in the industry belt brought more than 13 million products.
In fact, 20 industrial belts in the Greater Bay Area have a transaction volume of more than 10 billion on the Ali platform, and 4 industrial belts have a transaction volume of more than 100 billion.
At this moment, many Hong Kong and Macao time-honored brands have also accelerated the pace of promoting brands to enter the mainland market. Hong Kong brand Ma Bailiang, with a history of nearly 200 years, is one of them.
The brand entered Tmall Global in 2020 and is still a rookie in the e-commerce market.
Although online sales have been growing under simultaneous promotion both inside and outside the site, there is still a lot of room for growth in current sales compared to previous offline sales.
Ma Bailiang’s brand liaison said that this shopping festival has achieved double-digit sales growth in its Tmall flagship store, and Angong Niuhuang Wan has become a hot product.
He hopes that through the activities, more mainland consumers can learn about Ma Bailiang and see how the brand can protect the health of more families through a comprehensive product line and affordable prices.
He also said that the economic development of the Greater Bay Area is improving, and consumers' demand for health and wellness is gradually increasing. As one of the cities in the region, Hong Kong has a relatively complete medical package and a relatively comprehensive drug category.
With the further integration of the Greater Bay Area and the vigorous development of the health care consumer market in the Mainland, it is believed that it will bring more room for growth for Hong Kong brands in China.
The first "Guangdong-Hong Kong-Macao Greater Bay Area Shopping Festival" was launched on September 2.
According to statistics, as of the 15th, the number of online products in the entire shopping festival has reached nearly 25 million, and the total amount of activity transactions is nearly 44 billion yuan.
Among them, nearly 100 Macau brands have been launched with sales of more than 9 million yuan; over 20,000 Hong Kong brands have been launched with sales of nearly 3.4 billion.
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