EU, Prosecco or Prosek?
Battle between Italy and Croatia for the protection of the name
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September 16, 2021 "Fipe-Confcommercio is ready to support the government and trade associations, in the battle against the European Union's recognition of Croatian Prosek, which would put the variegated business and agricultural world that revolves around Prosecco in difficulty Italian Doc ".
This is the position taken by the Italian Federation of Public Exercises and made official today.
In announcing the decision adopted, Fipe adds that "Italian bars and restaurants are ready to take sides in defense of Made in Italy and quality products against what is intended to be an attempt to clear Italian sounding in Europe as well. ".
"Prosecco - underlines Giancarlo Deidda, president of Fuoricas @, Fipe-Confcommercio - is an excellence of our country and qualifies the Italian lifestyle on a par with espresso coffee and spaghetti. A lifestyle that is sublimated in the 350 thousand places Italians, where the wisdom of thousands of workers, bartenders and sommeliers, makes it possible to administer Prosecco at the right temperature and in the right way. such we are ready to do our part in this battle ".
Fipe informs that of the more than 378 million bottles produced in 2019, 108 million were destined for the Italian market and of these 32% were served in public establishments.