Apple, the major IT company in the United States, has announced the latest smartphones with improved camera performance, and it seems that attention will be paid to how much the global smartphone market, which is recovering from the effects of the new coronavirus, will be activated.
On the 14th, Apple held an event online and announced the latest smartphone "iPhone 13" series 4 models.
In addition to improving camera performance and battery life, we have also added a function that automatically focuses according to the movement of the subject and allows you to shoot movies like movies.
The price in Japan starts from 86,800 yen and will be released on the 24th of this month.
The global smartphone market has been sluggish due to the spread of the new coronavirus infection last year, but has been on a recovery trend recently.
According to the American research company IDC, the share of shipments by manufacturer from April to June is 18.8% for Samsung Electronics in South Korea, followed by Xiaomi in China at 16.9% and Apple at 14.1%. increase.
While Huawei in China is losing market share due to the tightening of regulations by the United States, Chinese manufacturers who have strengths in low-priced models are increasing shipments, and it seems that attention will be paid to how much the market will be activated by Apple's new products. is.