On Knowledge Day, RT's innovation division kicks off the countdown before the official launch of the VKHUTEMAS.academy website. On this platform, it will be possible not only to learn about the dramatic and fleeting history of VKHUTEMAS, but also to feel like a novice designer: the team will present mini-courses and master classes created on the basis of original teaching materials, concepts and theoretical developments of teachers and students of workshops.
“VKHUTEMAS is a special phenomenon in the history of Russia. It was a new language for art education, a revolution in creative thinking and artistic expression. In fact, VKHUTEMAS was one of the first in the world to introduce the principles of out-of-the-box thinking long before the term itself appeared, "said Kirill Karnovich-Valois, creative director of RT Creative Lab, before the announcement of the project.
The Moscow branch of VKHUTEMAS was founded shortly after the revolution, in 1920, and existed for only ten years. At various times, Alexander Rodchenko, Lyubov Popova, Wassily Kandinsky, Vladimir Tatlin, El Lissitzky, Nikolai Ladovsky, Konstantin Melnikov, Alexey Shchusev, Vladimir Favorsky, Robert Falk and many others taught here. In 1927, VKHUTEMAS was renamed VKHUTEIN (Higher Art and Technical Institute), and in 1930 it was closed. The innovative developments of teachers were erased from the official Soviet history for decades.
The website of the project, which is being developed in collaboration with one of the best Russian web design studios Red Collar, will be launched in the fall of 2021. Each direction will have its own curator - an expert in the historical heritage in the relevant field. The project will collect unique materials stored in personal collections, archives and museums. It will reveal the educational heritage of VKHUTEMAS in a new format: online workshops will provide an opportunity to get acquainted with the works of professors of different directions and students of courses, as well as to feel the creative environment of VKHUTEMAS and its time.
RT Creative Lab is a studio for innovative media projects of the RT channel.
Since 2017, the team has implemented a series of large-scale educational projects in the digital environment: # 1917LIVE, # Romanovs100, #Victory Pages, Auschwitz Lessons and others.
The projects of the creative studio RT have received 229 international and Russian awards, including the Internet Oscars The Webby Awards, Clio Awards, The One Show, D&AD, New York Festivals, Red Dot and many other contests, as well as nominations for Emmy "And" Cannes Lions ".
In 2020 and 2021, RT Creative Lab entered the top 10 of the world's best in-house agencies according to the American organization The One Club for Creativity.
At the end of 2020, the team took second place in the national rating of AKAR creativity in the Digital segment.
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