(Well-off China) Internet celebrity couples returning home from the "post-90s" in Hebei: "the king of goods" is willing to be the village watcher

  China News Service, Shijiazhuang, September 1st. Title: Internet celebrity couples returning home from the "post-90s" in Hebei: "the king of goods" is willing to be the village watcher

  Author Li Xiaowei

  "This is our local alpine corn, and the polenta made from it is sweet and delicious." Deep in the Taihang Mountains, in Ceyu Town, Jingxing County, Hebei Province, in a small hotel courtyard shaded by green mountains and green waters, a "post-90s" couple Gao Lei and Wang Meina are busy recording short videos to promote the local products of fellow villagers.

  In the early autumn, the Taihang Mountains are lush and lush, and the breeze brings coolness.

Beside this stone kiln homestay called "Banshan Invitation", the blooming daisies and morning glory exude a faint fragrance, and several tourists are walking in the meantime, taking pictures as a souvenir.

  Gao Lei and Wang Meina are the owners of this homestay and are also local celebrities.

In recent years, the couple has become a "net celebrity" with more than 1.5 million fans-"Mountain King" by taking short videos of the natural scenery and life in the mountain villages of their hometown and uploading them to the Internet.

The two also sold mountain products for the villagers for free through live broadcasts, and turned into the well-known "king of goods".

  2018 was a turning point in the lives of the couple. The two migrant workers returned to this Taihang village.

It is close to the Cangyan Mountain Scenic Area and Zhanghewan Reservoir, a 4A-level tourist area in China. It is quiet and quiet with pleasant scenery.

At that time, it was the beginning of short videos. The couple took the original ecological life of Taihang Mountain Village as the theme, and shot a series of short videos full of mountain village style. In just a few months, they gained more than 600,000 fans, and they were cordially received by fans. Known as "Mountain King".

  The couple who became "net celebrities" did not forget the folks.

The local area is rich in natural agricultural products such as pecans, dried persimmons, and peppercorns, but in the past, the villagers couldn't sell them because they didn't understand the marketing.

The couple felt it was a pity that they sold these local products to the outside of Dashan via live webcast.

  "Our purchase price is about 20% higher than the market price, and most of the intermediate profits are given to the villagers." Gao Lei said.

  Last year, the new crown pneumonia epidemic suddenly struck. Shanhuo was seriously unsalable due to no one entering the mountain to buy, and many villagers were in difficulty as a result.

At the invitation of the local town government, the couple collected information on mountain products from door to door according to the list of families in difficulty, and brought the goods live to the villagers for free every day.

In the past few months, the two have walked all over the 19 villages in Ceyu Town, and helped the villagers sell more than 50,000 kilograms of agricultural products in one year.

  "Relying on their high popularity, they helped their hometown sell agricultural products with sales of about 2 million yuan (RMB, the same below)." Yao Xiaoke, deputy secretary of Ceyu Town, said that nowadays villagers have begun to attach importance to mountain products, and trees are no longer cut.

  Fans are attracted not only by the green and healthy mountain products, but also by the pleasant scenery here.

In April of this year, the "Banshan Invitation" B&B rebuilt by the couple officially opened. Two independent courtyards were "full every day", which brought more than a dozen villagers to employment and also became a good platform for selling mountain products.

Gao Lei said that the hotel has so far received more than 800 tourists. At peak times, four to five hundred fans come here every day. They can taste local stewed chicken, stewed goose, and big pot dishes. Many people are full of them. Shanhuo left.

  A report from the Research Institute of the China Council for the Promotion of International Trade shows that online retail has become a new growth pole for rural consumption.

Rural online retail sales have increased from 350 billion yuan in 2015 to 1.79 trillion yuan in 2020.

The new consumption spawned by e-commerce "net celebrities" has brought "getting rich" to more farmers who have dreams.

  In the future, the husband and wife have more ambitious plans: they will transfer 4 houses, and then transfer more than ten acres of land to grow vegetables, to expand the homestay business.

Under the influence of their demonstration, the Ceyu Town government also plans to make full use of the local mountain water resources and the influence of the "Mountain King". In the next five years, it plans to invest 10 million yuan to build 30 homestays to attract more tourists to experience the high mountain farm life. , To promote more employment of villagers.

Within this year, 3 million yuan will be invested to build 10 characteristic homestays.

  "Struggle does not have to be in the city, it can be at home." The couple said that as a new generation of "left-behind youths", they are witnessing the dream of rural revitalization into reality, hoping to connect the countryside with the city through the Internet, so that more People see the countryside that keeps getting better and better.

(over)