Chinanews client, Beijing, August 27th (Reporter Wu Tao) "Algorithms shall not be used to block information, over-recommend, manipulate lists or search results, and control hot searches" "Algorithm recommendation services shall not be used to induce minors to indulge in the Internet" ...
Screenshot of the "Netcom China" public account.
On the 27th, the National Internet Information Office issued the "Internet Information Service Algorithm Recommendation Management Regulations (Draft for Soliciting Comments)" (hereinafter referred to as the "Draft for Comments") for public comments.
The opinion draft proposes:
Algorithm recommendation service providers should adhere to the mainstream value orientation, optimize the algorithm recommendation service mechanism, actively spread positive energy, and promote the application of algorithms for good.
Algorithm recommendation service providers shall regularly review, evaluate, and verify algorithm mechanisms, models, data, and application results, etc., and must not set up algorithm models that violate public order and good customs, such as inducing users to indulge or consume high amounts.
Algorithm recommendation service providers must not record illegal and undesirable information keywords into user points of interest or use user tags to push information content accordingly, and must not set discriminatory or prejudicial user tags.
Algorithm recommendation service providers should strengthen the ecological management of the algorithm recommendation service page, establish a sound manual intervention and user independent selection mechanism, and actively present mainstream values in key links such as the first screen of the homepage, hot search, selection, list category, and pop-up windows. Oriented information content.
Algorithm recommendation service providers must not use algorithms to falsely register accounts, illegal trading accounts, manipulate user accounts, or falsely like, comment, forward, or navigate through web pages to implement traffic fraud or traffic hijacking; they must not use algorithms to block information, over-recommend, or manipulate Ranking lists or search results, controlling hot search or selection, etc. interfere with the presentation of information, implement self-preferential treatment, unfair competition, influence online public opinion, or evade supervision.
Algorithm recommendation service providers shall not push to minor users information that may cause minors to imitate unsafe behaviors, violate social ethics, induce minors’ bad habits, and other information that may affect the physical and mental health of minors, and shall not use algorithm recommendation services Induce minors to addicted to the Internet.
Algorithm recommendation service providers who provide work scheduling services to workers shall establish and improve relevant algorithms such as platform order distribution, remuneration composition and payment, working hours, rewards and punishments, and fulfill the obligations of protecting workers’ rights and interests.
In addition, the phenomenon of "big data kills familiarity" often arouses concern.
The draft opinion proposes that when algorithmic recommendation service providers sell goods or provide services to consumers, they shall protect the legitimate rights and interests of consumers, and shall not use algorithms to implement unreasonable trading conditions such as transaction prices based on the characteristics of consumers’ preferences and trading habits. Differential treatment and other illegal acts.
According to reports, the application of algorithm recommendation technology refers to the application of algorithm technologies such as the generation of synthesis, personalized push, sorting and selection, retrieval and filtering, and scheduling and decision-making to provide users with information content.
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