- It was not the best layout, states David Riccius, who first tried to calm himself with the idea that "only" Lerum residents would see the newspaper.
But the next morning he got a phone call from a friend in Stockholm, who explained that it had all gone viral and was known everywhere.
- It was about 14,000 likes in a single split!
And it has been shared no matter how much.
At this point, I can imagine that a couple of million have seen it, says David Riccius.
Not very happy
"Had over 140,000 pictures and movies with child porn," it says in large letters above the picture of a smiling David Riccius holding up a spread with pictures from his book.
- I'm not very happy about this, I'm not, says David Riccius and continues:
- Most people understand that it has gone wrong, but there is probably always some maniac who makes me look over my shoulder now.
He thinks it is strange that no one discovered the matter before the newspaper went to press.
- Because it looks absolutely incredible!
Apologized
But the same evening, Lerums Tidning called to apologize.
The newspaper had then received a number of upset emails and phone calls about the matter.
- It is of course unfortunate that the "puffs" were combined in that way.
Had we discovered it in time, we would of course have acted, says Daniel Elfvelin, editor-in-chief of Lerums Tidning.
- In the paper, I probably still think that you can clearly see that there is a headline under the picture that is about the author, and there are lines that separate the parts. But at first glance, so absolutely. It's unfortunate, he says.