The films of the Eid and summer seasons achieved remarkable success at the levels of revenue, audiences and criticism as well, such as the movie “Al-Arif” by Ahmed Ezz, “Some do not go to the authorized twice” by Karim Abdel Aziz, “Al-Anas and Al-Nims” by Muhammad Henedy, and “Mish Ana” by Tamer Hosni, And many other films that were able to achieve success in the past period as well, so that the cinema market rebounded over the past months after a state of stagnation in the industry for more than two years after the spread of the Covid-19 virus.

This cinematic recovery reflected the deterioration of the female heroism, which was confirmed with the failure of the movie “Mama is pregnant”, through which Laila Elwi returned to the cinema, and the movie “One Second”, which is our first absolute starring El Sherbini in the cinema, in addition to the clear absence of women’s works on the golden screen. .

The dull role of Lamna Shalaby

The great success of the movie “Al-Mans wa al-Nims”, which earned 25 million Egyptian pounds ($1.59 million) in just one week, is credited to the film’s hero, Mohamed Henedy, while Menna Shalaby’s participation was much less than the success she achieved during the last period, especially in The second part of the series "Les Laa", the character in the movie was normal.

The script that the director of the film, Sherif Arafeh, co-wrote, along with Karim Hassan Bashir focused on the hero of the film, so that Menna appeared in a complementary character to the story. The screen is closer to the flash to suit the nature of the role, which did not achieve a strong addition commensurate with the talent of Menna Shalaby, who came to help the hero.

A weak scenario hurt El-Sherbiny

The producer of the movie "One Second" was forced to remove the film from theaters after a few weeks, especially since it only achieved 5,000 pounds (319) in revenue per day.

The film deals with a traditional story about the love that unites the heroine, Dina El-Sherbiny, and the hero, Mostafa Khater, after comic situations and paradoxes.

Dina El-Sherbiny, who is interested in dramatic ideas in the series that lead her starring, suffered from her experience in cinema from the weakness of the script;

Comedy and the participation of many artists as guests of honor;

They did not satisfy the success of the film, which was devoid of strong plot, and the presence of illogical gaps in the writing.

The failure of Dina's experience made her decide to focus on starring in the drama, and to return to participate in the cinema in front of a big star;

I decided to contract with Mohamed Adel Imam in his next movie.

Disappointing experience

8 thousand Egyptian pounds (510 US dollars) is the value of the revenues achieved by the movie “Mama is pregnant” in the last week in which it was shown, to disappoint the producer, who was betting on the strong return of the artist, Laila Elwi, and her participation with the new generation;

The movie is a medium budget movie.

Despite the comic story of a mother carrying twins at an old age, despite her children exceeding the age of thirty to take care of the infants, it is an expendable idea that was previously presented in films such as “Mother of the Bride” and “Honey Night”, the work did not add anything new to the idea, besides Double the level of directing, which was normal, and the participating actors did not stand out.

The movie "Mama is pregnant" is a consumable idea that was previously presented in Egyptian cinema (communication sites)

Drama for women only

In contrast to the weak women's stories in the cinema, ideas that present women's issues have revived in recent years in the drama, with the emergence of brilliant names in writing, such as the writer Mariam Naoum and Hala Al-Zagandi and others who succeeded in presenting issues and stories that touched Arab women, in addition to many actresses leading the championship. Dramatically, such as Mona Zaki in “Newton’s Game”, Menna Shalaby in “Les La”, Amina Khalil in “Khali Balak Min Zizi”, Yasmine Abdel Aziz in “We Love Tani Les”, and Nelly Karim in “The Story of a Girl Named That” and Women's Prison" and "For the Highest Price".

Menna Shalaby and the child Selim, the hero of the series "Les La", the second season (communication sites)

male cinema

Despite the interest of filmmakers since its inception in women’s issues and writing films specifically for actresses, such as Aziza Amir, Faten Hamama, Shadia, Soad Hosni, Nabila Obeid, and until the emergence of the generation of Yousra, Laila Elwi and Ilham Shaheen in the eighties, which is the last generation that got the opportunity to compete in cinema, cinema in the nineties With the new millennium began to marginalize the role of women and focus on the male championship.