Teaching and training slow down graduates turn around
bid farewell
Less than two weeks after graduation, Chen Lin received a notice of resignation.
She signed a labor agreement letter with an online education institution in the spring of 2021 recruitment, but on July 13, she just completed the graduation ceremony for her undergraduate graduation at the entrance of the Peking University Qiu Deba Gymnasium. On July 26, she received it. Notice of resignation.
It took only 13 days from graduation to unemployment.
"The past few months have been like a dream, but now it is so broken that I don't know where to pick it up." Chen Lin said.
She joined this online education institution based on the "introduction" of her friends.
My friend joined this popular online education company when recruiting in the fall of 2020.
"Good", the other party used this word to summarize to Chen Lin his work in this education and training company.
In a sense, what my friend said was not wrong. It was the peak of education and training, and it was also the most crazy year.
In 2020, the education and training industry will reach its peak.
The epidemic has broken the gap in the demand for online education, and the entire market has accelerated and expanded.
According to the "China K12 Online Education Market Research and User Consumption Behavior Report" released by the Key Laboratory of Big Data Mining and Knowledge Management of the Chinese Academy of Sciences, the penetration rate of the K12 education industry reached a peak of 85% in March 2020.
The research team predicts that the penetration rate of the K12 education industry is expected to exceed 55% in 2022.
The rapid expansion of the industry has continuously expanded the demand for practitioners.
Chen Lin still remembered that when she first joined the company for internship, the office seats were constantly changing, "because people were joining every day."
A colleague at the station next door chatted with Chen Lin and talked about when she entered the job, "It took only 3 days from the time I submitted my resume to when I finally got the official admission notice."
While recruiting people, the education and training industry will gradually raise the barriers to entry, and graduates of prestigious schools have become popular.
"They need famous teachers from famous schools to help them play their signs." During the interview, the human resources of the education and training organization told Chen Lin that the school recruitment plan she participated in basically only recruited students from Tsinghua and Peking University.
In addition, only students majoring in English at Beijing Foreign Studies University or Chinese Language and Literature at Beijing Normal University may be shortlisted.
Guo Hao is a student of Peking University School of Foreign Languages.
He still remembers the scene of recruiting in the fall of 2020, New Oriental, Good Future, Gauss... Education and training institutions lined up to hold a presentation at the Peking University Yingjie Exchange Center.
He scanned other people's resumes at that time. Masters from the Chinese Department, Ph.D. from the School of Physics, and winners of previous mathematics competitions...the sheets of paper filled with writing were stacked on the desk of human resources.
The signboard of the famous school brings a high base salary.
"One year guarantee of 600,000 yuan", this is the salary provided by human resources to Chen Lin.
According to statistics in the "Online K12 Extracurricular Counseling Industry Special Report" released by CITIC Securities in February 2020, the salary level of lecturers is generally higher than 180,000 yuan a year, and the salary of 200,000-400,000 yuan a year is mostly.
Not only current employees, but interns are also well paid.
Zheng Xi is a 2020 master's degree graduate of Peking University. In the spring of 2020, he will be an intern at a teaching and training institution as a management trainee.
As a result of the epidemic, the company asked her to watch teacher training videos at home and listen to reports held by institutions.
"At that time, I opened the training video and played it there, and the company would be able to give me a monthly internship salary of 5,000 yuan." Zheng Xi felt crazy, "Is the company rich and has nowhere to spend it? I have to burn it for fun."
In fact, the education and training industry was indeed favored by capital at that time.
According to media reports, as of December 2020, more than 50 billion yuan was invested in the education and training industry that year.
In the last month of the year, the homework helped E+ round financing more than 1.6 billion US dollars, and the future is set to increase by 3.3 billion US dollars... Lecturers from prestigious schools have received high basic salary labor contracts. I earned the money I could only earn for two years after earning my previous position.
And now, a large number of layoffs in the education and training industry.
This year's graduates who enter the education and training program are faced with new career choices.
High salary
Education and training has attracted a large number of young people.
According to the "2019 Education and Training Industry Teacher Practitioner Big Data Report" released by a recruitment website, the proportion of undergraduate and master degree practitioners in the education and training industry is 59.52% and 33.12%, respectively.
In terms of age group, practitioners in the 25-30 age group accounted for 41%.
Since the school recruitment plan of an online education company was launched in 2020, it has recruited nearly 70 fresh graduates from top universities.
High salaries are an important factor in attracting graduates.
An online education company has slogans "Pour your heart into it and go all out".
But at school admissions gatherings, peers will tease each other: Why did you come to the company to infuse your heart?
It is to guarantee the minimum annual salary of 600,000 yuan.
"This kind of high salary is based on the consumption of your youth." Said Zheng Xi, who was once a trainee in an education and training institution.
Some graduates laughed at themselves and said that entering the education and training industry is "cha lousy money" (Qia, an internet buzzword, comes from the dialect "eat" in southwest China-author's note).
Zheng Xi thinks that "bad money" and "bad" mean that "you can't get too much improvement."
At that time, she was in charge of the language linking class for the junior high school in the teaching and training institution. She thought she needed to purchase primary six textbooks and junior high school textbooks, but her colleague told her that she only needed to "grind the class" according to the handouts.
In other words, the instructor only needs to repeat the trial lecture based on the handout issued by the teaching and training organization.
The contents of the handouts are all in no detail, and the teacher has no room for research and development for several years.
"All the teachers say the same, the only difference may be the jokes the teachers said." Zheng Xi said.
Teachers in the teaching and training industry need to do everything they can to make students like you, so that students can continue to apply for the next period of the teacher's course and increase their personal renewal rate.
The industry refers to it as "expressiveness."
Zheng Xi was "refreshed the three views" in the expressive training class. Her training teacher suggested that she can use shit jokes to attract children's attention.
Complementing the renewal rate is the top-down marketing logic of the education and training industry.
Some companies’ marketing expenses have risen 7 times in one year.
The sales logic is deduced to employees, that is, tutoring and selling classes.
Chen Lin's first course of "milling" in teaching and training institutions is to "push lessons" as the ultimate goal.
In this one-and-a-half-hour class, she needs to spend at least 30 minutes to promote the course.
Every time she practiced for the last half an hour, her speech speed and expression would appear unnatural.
Zheng Xi attended the meeting of the company's teaching and research department, and the person in charge proposed to carry out the reform of "three axes in subject". The specific operation was to let the mathematics teacher recommend Chinese teachers in the classroom and promote the English classes of the institution in the Chinese classroom.
The company requires Guo Hao to contact parents every day to ensure that students can continue their classes smoothly.
"A colleague will call the parents and ask for the renewal. I can't do it. In many cases, I just post WeChat." The renewal is too purposeful. To the parent on the other end of the phone, Guo Hao said nothing. , Stopped.
Chen Lin still remembers that when she submitted her graduation thesis, her supervisor asked her where she was going to graduate.
Chen Lin found that she could not report the company's name, so she could only vaguely say "education industry".
The instructor asked: "Public school or private school?" Chen Lin was silent.
Retreat
Like many fresh graduates entering the education and training industry, Chen Lin initially did not incorporate this path into her life options.
Before that, she wanted to become a variety show producer.
In the summer of her sophomore year, she got an internship opportunity at a top variety production company, but the reality was completely contrary to her vision.
"The task I was assigned was to record the various games and bridges in the Korean variety show."
That summer, she stored nearly 60 Korean variety show sources in her computer. "You have no value in it. They will not watch all your ideas and ideas. They only need you to complete the bridge like an assembly line worker. Section transportation".
When the team leader threw his original copywriting on the desktop and screamed "Are you a pig", Chen Lin muttered "The dream is dead" in her heart.
She restarted her attempts to improve grade points, secured research, and continued to study.
But things are still not as smooth as she thought.
In the summer vacation of the second semester of her junior year, she was told that she could not be eligible for exemption because she did not complete the credits for the required courses.
Insurance research failed.
The not optimistic situation of the epidemic situation and the still tense Sino-US relations also dispelled Chen Lin's idea of going abroad.
Family members often call, blaming their daughter for not being able to prepare more during the postgraduate period, while urging her daughter to put the postgraduate entrance examination on the agenda. In the family's eyes, graduate students can become the "hard currency" in the job market.
"At that time, it seemed that it was too late for the postgraduate entrance examination." Chen Lin was completely blindfolded. According to her own words, she "lay flat for half a year."
Confusion and struggle became the high-frequency words in Chen Lin's mind during this period, and she was squeezed out of the originally clear and knowable track.
In April 2021, entering the education and training institution allowed Chen Lin to briefly end the period of confusion.
“Being able to make money is a factor,” Chen Lin told reporters, “but more importantly, it makes me feel like I’m doing something.” After signing the letter of intent, Chen Lin participated in the company’s post-job training and devoted himself to lectures and lectures. Do the papers and analyze the test questions.
"I also summed up a set of formulas for the role of junior high school Chinese." Chen Lin spent less than a week to finish the "Five-year High School Entrance Examination and Three Years Simulation", "I was more serious than when I took the high school entrance examination. "This is the state she has been missing for a long time, and life seems to have a grasp. "Although it doesn't seem to have any practical significance when I look back, because this summary is also meaningless, but at the time I felt that every day was a good life." After the regular meeting in the morning, Chen Lin will enter the live room to record lectures and give lectures.
The live sound insulation effect is very good, it cuts off the noise outside, and temporarily cuts off Chen Lin's confusion and anxiety.
Guo Hao also ran into the education and training industry during his period of confusion.
Before entering the education and training enterprise school recruitment seminar, Guo Hao silently calculated an account in his heart.
There is a lot of pressure and uncertainty in public examinations and postgraduate entrance examinations. Other industries either do not match their majors or the salary is inappropriate.
In this way, you can go with the school's signboard, and the teaching and training industry with a starting salary of several hundred thousand yuan is a cost-effective choice.
On July 2nd, before the graduation ceremony of the school, Guo Hao rushed to the teaching and training institution to start teaching the summer course.
The institution’s performance commission is calculated based on the number of classes started. If he does not catch up with the first term, he will lose at least one third of his salary this summer.
He needs to start classes as soon as possible, because he knows that this job with a basic salary of 500,000 yuan can give him more confidence when he refuses parents’ urges for postgraduate entrance examinations and public examinations; at the same time, he can convince himself—see, I accept this. Years of education can still be rewarded in money.
"I will definitely not stay long."
Guo Hao regards education and training, an industry with low barriers to money, as a "temporary refuge," and his undergraduate status at Peking University allows him to live a good one or two years in it.
future
On July 24, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Opinions on Further Reducing the Work Burden of Students in Compulsory Education and the Burden of Off-campus Training" (hereinafter referred to as the "double reduction" policy).
It was Saturday. According to the training requirements of the main lecturer, Chen Lin needed to participate in the company's course training.
Colleagues saw the release of the "double reduction" policy during the course.
There was a commotion in the conference hall, and colleagues continued to discuss. Some people read the key sentences in the policy to "resolutely prevent", "strict governance", and "remarkable results within 3 years"; some people and colleagues frankly confessed that they had done it more than a month ago. After getting out of the plan, I kept submitting resumes to other companies; the teacher who gave them lectures and training saw the policy, "face went black at once," Chen Lin described.
Chen Lin was not entirely unpredictable.
In her view, the voice of regulating the education and training industry has never stopped.
Before Chen Lin signed the letter of intent, at the National Two Sessions this year, the problems of extracurricular training in the compulsory education stage aroused concern.
In June, the Ministry of Education established an off-campus education and training supervision department to manage the education and training industry.
Capital smelled this change earlier. In the secondary market, the market value of education companies that soared last year has shrunk. Among them, the market value of Good Future has shrunk from US$31.43 billion in mid-May to US$15.09 billion in early July.
At about 11 o’clock the night before the “double reduction” policy was introduced, Chen Lin’s friend came to the work station to pick up things. She saw that a computer screen was still on at the work station, and a man at the work station was lying on a swivel chair, thinking about himself. In the future, he asked Chen Lin’s friend: “Aren’t you confused about your future?” He is a student of the 2020 Peking University School of Mathematics. He has been a junior high school mathematics lecturer for two years, and his performance indicators have been ranked first among junior high school teachers. .
Chen Lin got her graduation certificate on July 13, and she got the official contract a week after graduation.
According to the arrangement, she will have a "grinding class" on Monday, July 26. The company arranged for a senior ten thousand speaker to comment on her.
She deliberately went to the barbershop and did some care, hoping to have a good image on the day of the formal trial.
But on the day she was preparing for the trial lecture, Chen Lin was told that she had been "optimized".
"Teaching and training 600,000 yuan has made my appetite." After being "optimized", Chen Lin talked to a colleague about future plans. The other party complained that the process of re-searching for a job now makes me very irritable, because no matter how you look at the salary So low.
"The education and training industry makes me unable to have a clear understanding of my value in the job market." Chen Lin also has friends who have chosen undergraduate employment, but whether it is the Internet, civil servants, media...no industry can make a person. Fresh graduates get such high remuneration: "Even if you are engaged in finance, you may not get so much money in the first year."
Chen Lin originally looked forward to becoming a star lecturer. In the logic of the education and training industry, 10,000 lecturers are the ultimate goal of all entrants. "They may earn several million yuan a year."
But now, everything is cleared.
Shen Yuan entered the education and training industry in 2019, and the high salary is what makes her tempted.
Within two years, Shen Yuan was laid off twice, but her salary continued to rise. Before being laid off again, her monthly salary had risen from 6,000 yuan in her first job to 16,000 yuan.
"At the time, many friends envied me for making so much money."
Now that the bubble in the education and training industry is squeezing out, Shen Yuan mocks: "I actually thought I could make so much money at a young age."
Chen Lin's family called her and asked her to prepare for the IELTS test so that she could catch up with the application season next year.
Guo Hao has not received the notice of being dismissed, but he feels that the wages he can get are getting less and less.
He plans to leave after taking this class, but what about after he leaves?
Looking for a job?
He doesn't seem to think about it yet.
(At the request of interviewees, Chen Lin, Guo Hao, Zheng Xi, and Shen Yuan are pseudonyms in the article)
Intern Lu Siwei Guo Yibo Source: China Youth Daily