• Leisure Madrid, European capital of luxury

Madrid will have a new five-star establishment this summer.

The Intercontinental hotel will reopen its doors

on August 23

and joins the long list of openings that have taken place in recent months in the capital.

This new reopening shows that

the tourism sector is beginning to come out of a coma

and is reactivated thanks to the pull of the national visitor and, above all, of the people of Madrid, who, curiously, have become the main clients of the hotels of their city.

If in June 2020, only 101,088 travelers stayed in Madrid hotels, in the same month of this year the figure has grown

to 484,858

, according to the Hotel Occupancy Survey prepared by the Community.

Foreign tourists also take off, although more slowly: «We are receiving many requests and

we already have enough reservations

.

Clients are beginning to come for business issues and international tourists are beginning to respond ", declares Paloma Martínez, general manager of the Intercontinental Hotel.

Located at number 49 Paseo de la Castellana, it is a building steeped in history, since it was

the first American hotel in Madrid

.

The businessman Conrad J. Hilton had it built during the Franco regime, when the dictator tried to ingratiate himself with the United States and attract investment.

Opened in 1953, the establishment's opening party lasted three days.

Ava Gadner and Luis Miguel Dominguín

lived their nights of passion through its luxury suites

and it was the obligatory stop for artists who came to film in Madrid.

Liz Taylor, Gary Cooper and Charlton Heston were some of his clients, since at the time neither the Ritz nor the Palace allowed artists to enter.

Rain of luxury hotels

Although the pandemic has slowed the hotel boom, the capital continues to see a shower of luxury accommodations.

The Four Seasons hotel

kicked off in September 2020 in the emblematic Plaza de Canalejas.

After three years of work,

it was the turn of the Ritz hotel

, which debuted completely renovated last April.

In June, Cristiano Ronaldo's Pestana was inaugurated on Madrid's Gran Vía with its spectacular rooftop and, a month later, it was the Hard Rock Hotel that landed on Atocha street, full of nods to Madrid's Movida.

But they are not the only releases.

The Villa Magna will reopen in October after undergoing an ambitious renovation and the Marriott chain will open

another five-star luxury hotel

in 2022

, located in the Plaza de Canalejas, almost next to the Four Seasons.

The arrival of

all these super hotel brands

in the capital is turning Madrid into a benchmark for luxury tourists, who previously passed by in the face of the scarce offer of establishments in their category.

According to the criteria of The Trust Project

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