PSG awaits Leo and already sees the Messi effect

2021-08-09T17:31:04.206Z

The Messi effect came before Messi. In the aftermath of the press conference of the tearful farewell to Barcelona, ​​the Argentine champion according to the well-informed - writes the Ansa - spent the day at his Catalan home in Castelldefels studying the contract offered on Sunday by Paris Saint-Germain: two years plus one for about 35 million euros per season. A new monstrous investment to aim for the Champions League, in Paris the expectation mounts, and the club of the Emir Tamimbin Hamad Al Thani can already verify an appetizer of the beneficial effects of such a coup: in the last eight months it has gained 24 thousand followers a day on Instagram, over two hundred thousand in the last 24 hours alone. The transfer of Leo Messi "is stratospheric, there have only been one or two of this magnitude in football,when Diego Maradona signed for Napoli or when Zinedine Zidane went to Real Madrid ", according to sports marketing analyst Virgile Caillet. And in the perspective of PSG, the loosening to the rules of financial fair play decided by the crisis linked to Covid is favorable . "Leave more margins than before" notes Christophe Lepetit, director of the Center for the Law and Economics of Sport in Limoges, convinced that with Messi the PSG can "develop new marketing approaches". three iconic brands such as Messi, Paris and Jordan, the technical sponsor of the team's uniforms. It is also easy to predict that Messi's would become the best-selling jersey, regardless of the number on his shoulders. Neymar is ready to give his friend 10 ,who, however, would be thinking of the 30, with which he made his debut in 2000 with Barcelona: a solution for which he would need an exemption from Ligue 1, which reserves 1, 16 and 30 exclusively for goalkeepers. Another option is 19. It remains one of the few doubts in a story whose epilogue now seems to have been marked, with the arrival in Paris of the 34-year-old from Rosario expected shortly and the expected presentation on the Eiffel Tower, perhaps in time for the debut. home match on Saturday in the championship at the Parco dei Principi, with 100% capacity. They are trying to oppose - still writes the Ansa - of the members of Barcelona (it is not clear how many, in all there are about 140 thousand), who have presented a complaint against the transfer to the European Commission and to the French administrative justice, as announced by Juan Branco , 31, lawyer and essayist,known in France for his activism in support of the Yellow Vests, as well as for his legal activity for Julian Assange and Piotr Pavlenski, the Russian artist behind the withdrawal of Benjamin Griveaux's candidacy for mayor of Paris for an intimate video: " The goal is to block the PSG's engagement of Messi and put an end to the distortions in the professional football market within the European Union ".PSG engages Messi to put an end to distortions in the professional football market within the European Union ".PSG engages Messi to put an end to distortions in the professional football market within the European Union ".