Influencers with large social media accounts are urging their followers to buy shares in the same small companies as themselves - only to then sell more expensively when followers catch on to the trend. This is becoming more common, and something private small savers need to watch out for, according to Andra Farhad, CEO of Börshajen.
Being inspired to buy shares on social media can be good, but it is important to always make your own analysis of the risks of buying shares in small companies, says Andra Farhad in Morgonstudion.
Watch Andra Farhad talk about the ugly stock trick in the video.