(Essential questions) Short comment: How can Hongxing Erke and Chinese netizens sing the harmony of "Gentleman's Virtue"?

  China news agency, Beijing, July 31 -

Question: why Chinese netizens Erke and sing "The virtue of" harmony?

  China News Agency reporter Wen Longjie

  A difficult one, P Plus support.

In the process of fighting against the disaster in Henan in the past few days, many "warmthness" and "movements" have appeared in China.

In the meantime, the private enterprise Hongxing Erke has made losses for years but donated 50 million yuan (RMB, the same below) in materials, which has become a "myth" sought after by netizens because of "distressed" and "crazy buying".

While "on the verge of bankruptcy", "have no hesitation" on the other side, and those who do not know what is inside may want to ask "why".

Data map: In a Hongxing Erke store, parents pushed their children to buy goods, and many shoes on the shelf were sold out.

Photo by Liu Wenhua

  As a sports brand once known for its advertising slogan "TO BE No.1", Hongxing Erke has not seen outstanding revenue in recent years.

As far as its own family background is concerned, 50 million yuan can be described as a "rich donation."

In the Western-style business management bible of calculating costs and benefits at all times, Hongxing Erke's move may be "unbelievable."

  But this happened naturally in China.

The "myth" of Hongxing Erke clearly comes from the soil of Chinese traditional culture.

  In addition to the entrepreneurial spirit in the core of Chinese Business Tao, there is also the backbone of the traditional scholar-official spirit. To put it more bluntly, it is "worrying about the country and the people."

Its model is Zhang Jian, a great modern industrialist.

Zhang Jian advocated and practiced throughout his life: Entrepreneurs must be big and pragmatic; they must love the country and society; they must do charity work and they must educate common people to take responsibility.

  This can be traced back to the concept of righteousness and benefit of Chinese Business Tao. Correctly handling the relationship between "righteousness" and "profit" is an important proposition of China's economic ethics.

The righteous, "everything is suitable."

Righteousness precedes profit, emphasizes righteousness over profit, and seeks righteousness for profit has always been the "dao" of doing business in ancient China.

This is fundamentally derived from Confucius's "a gentleman is like righteousness, and a villain is like profit".

Data map: In a Hongxing Erke store, many people buy goods in the store.

Photo by Liu Wenhua

  According to the official website of Hongxing Erke, its headquarter is located in Xiamen and it has nearly 20,000 employees. It is a large-scale sportswear company integrating R&D, production and sales. It has successively been selected as "China's 500 Most Valuable Brands" and "Asia's Top 500 Brands". "Forbes" Asia's 200 Best" and so on.

In recent years, it has been in a state of loss and has poor performance, so it was once suspected of "fraud."

  After knowing the "truth", netizens pity their "distressed" and turn "distressed" into "crazy buying".

Following this, Hongxing Erke Douyin Live Studio set a number of records including the highest single-game sales of brand live broadcasts and the largest number of viewers.

Until the early morning of July 29, Hongxing Erke issued an emergency notice saying that due to the recent influx of orders, the company's system collapsed. More than 40 products could not keep up with the demand for stocking. Warehouses in various regions were sold out and the main production line was overloaded.

  Of course, there is some kind of irrationality of "the depth of love" in the meantime, but we should see that the public's eyes are discerning.

Those who care about their homeland and country in times of distress, who are making shows and even making a fortune, have a clear account in the hearts of the people.

The feelings of the public are soft and abundant.

"Kebao worked hard", "Conscientious enterprises must support", "Don't ask traffic stars to endorse, Hongxing Erke itself can endorse", netizens commented on warmth and care, and used their own orders to "cheer" and "conscientious enterprises." Blood back".

Data map: A shelf in the Hongxing Erke store on Jianxin East Road, Jiangbei District, Chongqing City is empty.

Photo by He Penglei

  From the outside to the inside, the cultural genes under the abundant feelings of Chinese netizens are the secret to the achievement of the "myth".

"Those who are good for the country love it, those who harm the country are evil." The public's recognition, support and return are because this company is unambiguous on the issue of the righteousness of the country.

Hongxing Erke promotes business by virtue, then "the virtue is not alone, there must be neighbors."

Its charitable donation to help Henan fight against the disaster triggered the Chinese people's righteous buying not to "frozen to death in the wind and snow" for the people who hold salaries. The two subconsciously sang the harmony of "The rise and fall of the world, everyone is responsible".

  "The mountains in the deep valley have spirits, and the people of Dongshan call the mountains of the west." The reason why Hongxing Erke and the Chinese people are able to respond to each other and sing together is because no matter how different the social identities of scholars, farmers, industrialists and businessmen are, they are influenced by Chinese civilization. The cultivator pursues "the virtue of a gentleman" both morally and ethically.

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