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has been the last to assess the image change experienced by the Minister of Labor and Social Economy and Second Vice President of the Government,
Yolanda Díaz
. The State attorney and deputy for
Vox
, who left messages for the parliamentary arch in an interview published last Sunday in
La Razón
, made the following assessment about the vice president: "She is not deceiving me. I do not see in her the extraordinary change physical he has experienced since he receives a salary from all Spaniards in the Ministry,
after he criticized the 'posh wicks', which must have been his frustration
. I am clear about what he is and represents and for that reason I always emphasize the
' communist minister '
".
The latter is important, in view of the ease with which it ignites the debate about the degree of accommodation that politicians from parties to the left of the PSOE can afford.
In its appearance and evolution when these are linked to a parallel progress to that of its responsibility
. A
boomerang
back for some, condemned to collect certain
frenzied criticisms of the past
, to pick up the
darts thrown at the posh
, suspicious of bourgeois. Something that fits in the type of the main proselytizer of the debate after his irruption on the political scene,
Pablo Iglesias
, a fresh antecedent of Díaz.
The axis of the ideological aspect controversy, for some a bullshit, a frivolity;
For other capital, it is now occupied by Díaz, appreciated as
the member of the Government with the most style
, with the best presence, the one who best dresses.
LOC has consulted with different experts to address the issue.
"Today Yolanda Díaz has probably become
the most elegant minister
, creating a very recognizable personal style," says
Ana Iriberri
, director of Ai Asesores de Imagen, who perceives a softening of her image in the vice president,
before "much tougher
, with which he became known on the political scene."
Iriberri estimates that "whoever qualifies her current image as
'a certain posh air'
" does so "because of the contrast with her initial image and her ideological position," as well as a projection of a semblance "of an empowered, self-confident, very cosmopolitan woman
more in line with the position he currently holds
. " Iriberri highlights a suitable choice of style, which together with the way of dressing and the modification of the hairstyle "have allowed her to show herself with a much more avant-garde image". The advisor warns in this last point "part of this success": "The fact of
having lightened the hair color
, of having given it a greater length, has allowed her to soften her features".
It is not necessary to go back to the debate between
Nixon
and
JFK
of the 60 to notice the importance of the appearance of public office among the electorate, in the continuous control of who is in the arena.
Nor should we ask that advisor to
Aznar
, perhaps mistaken, who, according to the former president, advised him to
shave his mustache
for "a five-point increase in electoral results."
For this reason, beyond the pure aesthetics, the unbreakable freedom of the store or the hairdresser through which one passes the card, the decision with which a politician looks can have some bases.
"In all the parties there is a
disconnection between ideology and aesthetic
and behavioral
guidelines
that have become widespread," explains
Joan Navarro
, political consultant in Llorente and Cuenca. The expert assures that, as in
Pablo Iglesias'
ponytail
there was a decision of proximity, an element within "a very careful image of a vindictive character"; Diaz's desire to be close is "to women of her age, to the Spanish middle class", of someone who
"aspires to a representation where she feels comfortable and she adapts to her role as vice president
.
"
"The important thing is that the behavior you have is consistent with the projection that occurs in public opinion, where there is a part of your physical image," says Navarro, who points out that "Yolanda has opened a political space and has a image of
a dialoguing and influential woman
not because of clothes, but
because of the agreements with the CEOE and the unions
". Not surprisingly, the
good harmony
with the employer's leader,
Antonio Garamendi
, is one of the first to congratulate her after her appointment as third vice president last March.
Finally, the expert recalls that it
was with
Zapatero
"the first time that
instrumentalized
the dress
of the vice -
presidents and ministers in groups and political terms", after allowing the ministers of the government be interviewed by
Vanity Fair
.
According to the criteria of The Trust Project
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