The summer special action to rectify the network environment of minors was launched, and the behavior of hyping "Internet celebrity children" was seriously investigated

  Who pushes children to "sell cute" on the Internet

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  Let their children eat and broadcast in front of the camera, causing the child to weigh 70 kg at the age of 3; deliberately feed the baby alcohol to photograph his expression to please the audience... Some parents have turned the child into an Internet celebrity and frequently accept it Business cooperation to obtain traffic monetization, some excessive consumption of "Internet celebrity children" behavior has been criticized.

Experts said that banning the speculation of "Internet celebrity children" requires the concerted efforts of all sectors of society, and at the same time strengthen law enforcement inspections to plug regulatory loopholes together.

  Before you can speak, you have to get used to being recorded in front of the camera for eating and playing scenes; you are still babbling, but you have to imitate and tell popular online jokes; you are still preschool, you have to be arranged to learn to perform various film and television bridges part……

  Open the short video platform, more and more children are pushed to the camera by their parents to become internet celebrities, and many video accounts receive more than 100,000 likes for a single content.

However, some excessive consumption of "Internet celebrity children" content also conveys negative energy.

  A few days ago, the Central Cyberspace Administration of China launched a special action called "Clearness and Remediation of the Internet Environment for Minors in Summer Vacation". It specifically prohibits minors under the age of 16 from appearing in live broadcasts on live broadcast and short video platforms, and severely investigates and punishes the hype of "Internet celebrities." Children’s behavior, etc.

In this regard, experts said that banning "net celebrity children" requires the cooperation of all sectors of society, and at the same time strengthen law enforcement inspections to plug the loopholes in supervision.

  Some parents "cheap small" for traffic

  Children's big watery eyes, small fleshy faces, and the "Meng Meng Da" attribute of their words and deeds have made Meng baby accounts quickly become a major category on various video platforms in recent years.

Open the short video self-media platform, and often see some "Internet celebrity children" who have millions or even tens of millions of fans.

  Some parents are starting to "chew small" for traffic.

Parents who operate children's short video accounts said that they can earn 150,000 yuan a month by relying on their babies.

Some Internet celebrity accounts of over-consuming children have also begun to receive attention and questioning.

  Previously, the female anchor of a short video platform "Xiao Wenwen is so cute" brought her six-year-old "Little Jiali" to live and shoot short videos that attracted a lot of attention. The account has been on the platform for many times within two years of operation.

During the live broadcast, "Xiao Wenwen is very cute" repeatedly threatened the girl "I don't want you anymore, I'm not your mother", "Your dad doesn't want you, I want to return you to your dad", causing the girl to cry. To gain the attention of netizens and obtain advertising revenue.

In another performance of the divorce of parents, the child cried out "Mom, don't leave, don't leave me", but was pushed to the ground by "Xiao Wenwen is very cute" as the "mother".

At present, the account has been permanently banned by the platform.

  The little internet celebrity "Peggy" who used to screen the Internet relies on eating and broadcasting to attract fans.

In order to attract attention, parents let their babies start eating and broadcasting.

Under the feeding of her parents, "Peggy" became fat day by day, and she weighed 70 kg at the age of only 3 years old.

Many netizens expressed concern about the physical condition of "Peggy", but the parents proudly announced in the video title: "I will break through 100 catties immediately!"

  In addition to more extreme cases, the reporter's investigation found that there are still some "nibbles" families whose "consumption" of children's behavior is hidden and slow.

For example, there is a type of short video on the Internet: some parents deliberately give their babies alcohol, eat lemons, and smell irritating foods in order to take pictures of their babies’ expressions to please the audience and gain traffic.

After this kind of video becomes popular, it often triggers imitation and follow-up by other similar cute baby blogger accounts.

  "The path for minors to become Internet celebrities is often dominated by adults as parents. When the commercial value of children is unearthed, this model is likely to be copied and imitated." Research on Children and Children, School of Sociology, University of Chinese Academy of Social Sciences The director of the center, Tong Xiaojun, told a reporter from the Workers’ Daily: “If things go on like this, it will not only harm the physical and mental health of children, but it will also be detrimental to creating a healthy growth environment for the majority of minors.”

  Creating a "small net celebrity interest chain" involves illegal

  Parents continue to expose their children's images on the Internet, and even frequently accept business cooperation, and obtain traffic blessings, forming a "small net celebrity interest chain."

In this regard, Luo Shuang, associate professor of the Capital Education Policy and Law Institute of Capital Normal University, believes that hype about "Internet celebrity children" is not only detrimental to the normal social development of children, but also has many legal risks.

  “As a parent, turning children into Internet celebrities for profit is likely to cause minors’ Internet addiction and are also suspected of violating the relevant provisions of the Minor Protection Law.” Luo Shuang said, according to the latest revision of minors Article 17 of the Protection Law stipulates that minors’ parents or other guardians shall not allow minors to indulge in the Internet, contact with online information that is harmful to or may affect their physical and mental health, and shall not allow or force minors to engage in work other than state regulations.

  In addition, in the interest chain of hyping "Internet celebrity children", some operating companies recruit underage anchors, and platforms provide pushes and traffic to related content have also played a role in fueling the flames.

In this regard, Luo Shuang believes that these actions are suspected of violating the relevant provisions of the "Prohibition of Child Labor" in the Law on the Protection of Minors, the Labor Law, and the relevant normative documents regarding the strengthening of the protection of minors on webcast platforms.

  "For example, the "Guiding Opinions on Strengthening the Standardized Management of Webcasting" released in February of this year specifically mentioned the content of'strengthening the protection of minors." Luo Shuang said, "It is clear that the webcasting platform should be strictly prohibited for future use. Minors over the age of 16 provide online anchor account registration services, should provide minor users with a'teenage model', and establish an exclusive customer service team for minors."

 The key is to plug the regulatory loopholes

  "At present, my country has initially formed a legal system for the protection of minors on the Internet. The most important thing now is how to strengthen law enforcement inspections and plug the loopholes in supervision." Luo Shuang told reporters.

  It is understood that many Mengwa accounts are registered and operated with the identity information of the children's parents, and the platform cannot pass the registered identity authentication, which also adds difficulty to the supervision of the platform and the market.

  In Tong Xiaojun's view, parents are the first responsible person in the process of children's access to the Internet, and it is necessary to guide the children correctly. Parents themselves also need to establish correct values, strengthen the concept of the rule of law and network literacy, and cannot raise children for profit. .

  Regarding the behavior of minors on the Internet, many parents said that they still don't know how to set up the "youth mode" in the APP, and many parents even don't know this mode.

  "It is necessary for all sectors of society to increase propaganda efforts and work together. Schools and parents must take the initiative to participate and intervene to make these supervision and protection measures really work." Tong Xiaojun said.

  According to the "Short Video Live APP Youth Protection Evaluation Report" released by the Southern Metropolitan Minor Network Protection Research Center this year, none of the 20 apps tested reached a high level of protection for minors; half of the tested apps have encouragement , The situation that induces users to give tips, and lacks a refund mechanism specifically for minors.

  Luo Shuang believes that network service providers play a very important role in the process of protecting minors’ network security and must perform relevant duties in accordance with the provisions of the law.

"When users are found to post and spread information that contains content that harms the physical and mental health of minors, they should immediately stop the transmission of relevant information, take measures such as deleting, blocking, and disconnecting links, save relevant records, and report to the network information, public security and other departments Report, cut off the chain of network communication as soon as possible.” Luo Shuang said, “Once this link is controlled in time, the entire interest chain will not be formed.”

  Qu Xinyue

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