BY UE STUDIO

Friday, 9July2021-14: 12

  • Share on Facebook

  • Share on Twitter

  • Send by email

It will be due to the saturation of dystopias in the series platforms or due to some triumphalist headlines about what Artificial Intelligence will do, but it seems that in the future the programming will be the new English.

That all interaction with reality will be done through data and code.

Now, what is the truth in this common place? Very little. "Around Artificial Intelligence there is a lot of hype, when it really is nothing more than taking the capacity of a computer to its maximum". The quote is not from a Luddite or a law graduate. It is from Steve Wozniak, co-founder of Apple, who also believes that the only technology that presents a true disruptive potential is quantum computing. "But there is still more speculation than reality about this technology," he says.

What nobody disputes today is the existence of a gulf in companies, between technical profiles and everyone else. Among people with extensive technological knowledge and those who have cultivated other knowledge and other skills: commercial, managerial or legal. An abyss that becomes especially delicate when it comes to preparing offers, projects or developing new products together. The consulting firm McKinsey highlights in 2021 one of the key roles in the company in the next five years: the "translator" from technology to business, from characteristics of technological products to impact on the profitability of the company.

"I have been in meetings where it could be said that people from the same company spoke different languages. The business people asking technicians if a certain function could help them improve business processes; the technicians answering about data standardization, communication protocols and APIs. All frustrated, unless someone acts as a link, as a bridge between both perspectives. "

This is the experience of Joan Sintes, sales manager for Plain Concepts.

The list of disruptive technologies, paradoxically, has been quite clear for years: Internet of Things, UAVs, 5G, Robotics, Quantum Computing, Cloud, Edge Computing ... And the queen of the dance: Artificial Intelligence and derivatives, such as Machine Learning or Deep Learning.

Consultants have also been for years with a clear consensus on the most important capabilities in the company: Data Science, Data Analytics, Cloud Specialist ... But it seems a universe forbidden to the layperson in technology and code.

This seems to attest to the basic requirements to pursue specializations such as those mentioned.

Technologies to impact the business

The reality is much more interesting.

The future is, again, of those who know how to use these technologies to impact the business.

For this reason, the truly interesting profile is that of the "data artist", who knows how to ask the right questions to the available data.

"We all use Excel without launching a single line of code; even macros can be done without programming. And yet all we do is Excel is program: a function, the treatment of a table, the normalization of various data that we want to compare ... ", explains the engineer Javier García Arevalillo, who is helping Joan Sintes to create the certification in Digital Transformation of ThePowerMBA, with the aim of bridging that gap between technicians and non-technicians.

"I was recently told about the initiative of a bank to use the history of its clients to predict future needs. When you have so much information about your clients, you immediately think that it will be easy to extract intelligence from that data, and you can even predict behavior ... But they lacked business knowledge: what a client has done up to the age of 25 tells us nothing, or almost nothing, about what they are going to do when they enter the labor market. Any salesperson knows that, but a specialist in data, it is normal that they do not have that background. Technology will be a competitive advantage for companies that know how to combine business knowledge with digital capabilities, "says Javier García Arevalillo.

Big Data is likely to be the 'new oil', but there is also no doubt that it is one thing to imagine what technology can do, and another to have the right infrastructure, knowledge, data and questions to extract value from it.

Or, to follow the analogy: it is one thing to have oil in the garden at home, and quite another to extract it and exploit it.

There is a long way to go.

The Digital Transformation certification will be part of an ambitious training journey from ThePowerMBA, which includes other certifications such as Agile for Business, Hybrid Team Management, and specializations such as Data Science and Data Analytics.

And it will have the privileged vision of figures such as Steve Wozniak, Uri Levine (founder of Waze) and Dimas Gimeno, among others.

MADE BY UE STUDIO

This text has been developed by UE Studio, creative firm of branded content and content marketing of Unidad Editorial, for THE POWER MBA.

According to the criteria of The Trust Project

Know more