On July 16th, China News Service Ministry of Industry and Information Technology spokesperson Zhao Zhiguo, Director of the Information and Communication Administration Bureau, introduced that the Ministry of Industry and Information Technology attaches great importance to the protection of APP users' rights and interests and continues to carry out rectification actions against APP infringing users' rights and interests.
Organized the communications administration bureaus of eight provinces (cities, districts) in Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin, Sichuan, Anhui, and Inner Mongolia to carry out six batches of centralized sampling inspections, inspected 760,000 apps, and notified 748 illegal apps. 245 apps that refused to rectify were removed from the shelves, and continued to maintain high pressure and deterrence against violations.
At the press conference of the State Council Information Office on the 16th, a reporter asked: Now almost everyone has a mobile phone, and there are many apps installed in the mobile phones. The management of apps involves the vital interests of the people and is also a hot spot of common concern. problem.
May I ask what important measures the Ministry of Industry and Information Technology has taken in terms of APP management and governance in the near future?
In this regard, Zhao Zhiguo pointed out that the first is to continue to carry out rectification actions for APP infringing on user rights.
Organized the communications administration bureaus of eight provinces (cities, districts) in Guangdong, Zhejiang, Jiangsu, Shanghai, Tianjin, Sichuan, Anhui, and Inner Mongolia to carry out six batches of centralized sampling inspections, inspected 760,000 apps, and notified 748 illegal apps. 245 apps that refused to rectify were removed from the shelves, and continued to maintain high pressure and deterrence against violations.
The second is to strengthen the supervision of key responsibility chains.
Establish an app store ranking notification mechanism where the main responsibility is not in place, supervise the app store to strengthen self-inspection and clean up, remove problematic apps, and carry out review of newly added apps.
As of the end of May this year, the number of apps nationwide was 3.02 million, which was a 13% drop from the 3.5 million apps before the Ministry’s special rectification.
Through quantitative adjustments and the removal of illegal apps, the quality of apps has been optimized, enabling the healthy development of compliant apps.
At the same time, the rate of spot checks on apps in the app store has steadily declined.
The third is to carry out a special rectification of the problem of harassing users in APP pop-up windows.
Special rectification has been carried out on two types of problems, namely, that the open-screen pop-up message that is strongly reflected by users is difficult to close and the use of pop-up windows to mislead users to click and jump.
The public's responses to these two problems are concentrated, one is that they cannot be turned off, and the other is that they mislead users to jump.
According to statistics, in the second quarter, the number of complaints about APP opening pop-up information dropped by 50% from the previous quarter; among the top 100 APP applications in terms of user usage, the discovery rate of the problem that the opening information is difficult to close has dropped from 69% to 1%.
The number of apps that used to find such problems was relatively large, but now there are fewer and fewer apps. The discovery rate of using pop-up windows to mislead users to click and jump problems has dropped from 90% to 12%.
The fourth is to vigorously improve technical testing capabilities.
Use big data, artificial intelligence and other technologies to continuously improve the automated testing capabilities, monitoring capabilities and data analysis capabilities of the national APP technology testing platform. At present, the platform has the ability to detect 150,000 models per month.
By the end of the year, 1.8 million apps will be tested and covered.
Zhao Zhiguo emphasized that in the next step, the Ministry of Industry and Information Technology will take APP governance as a specific measure of "I do practical things for the masses", and increase its efforts in three aspects, keep the momentum and the rhythm unchanged, and strive to create a safer and healthier for the general public. , Cleaner APP application environment.
The first is to promote the improvement of management policies and industry standards.
On the basis of fully absorbing opinions from all walks of life, in conjunction with relevant departments, we issued and implemented the Interim Regulations on the Protection and Management of Personal Information in Mobile Internet Applications. The previous paragraph of this Regulation was publicly solicited on the Internet, and all sectors of society put forward some good opinions and suggestions. Suggestions, we are studying and adopting them.
On this basis, the implementation will be announced in conjunction with relevant departments as soon as possible.
At the same time, it also organizes the formulation and improvement of related industry testing standards to provide more solid policy and standard guarantees for APP governance.
The second is to organize and carry out service perception enhancement actions.
Focusing on several key aspects of poor app service perception and poor experience for users, organize and carry out service perception enhancement actions, and take targeted effective measures to further promote the improvement of app service quality.
We plan to launch the “Service Perception Enhancement Action” in the second half of the year, starting from the perspective of user service perception to improve governance efforts and governance effects.
The third is to "look back" on the issue of organization and development.
On the basis of normalized supervision, we will carry out "look back" on key issues and key enterprises in a timely manner, and increase penalties for companies that repeatedly encounter related issues such as illegal invocation of address books and user geographic location permissions to ensure that the problems have been rectified." No rebound, no repetition."