Xinhua News Agency, Beijing, July 15 -

Title: strong cultural self-confidence wonderful spiritual life - from "culture is thriving," Look building a moderately prosperous society

  Xinhua News Agency reporters Zhou Wei, Shi Jingnan, Yu Junjie

  From hundreds of millions of people check-in to museums every year, the popularity of intangible cultural heritage to the archaeology of Sanxingdui, which has attracted worldwide attention, from the rise of red tourism to the main theme of film and television dramas such as "Mountains and Seas", "Awakening Age", "My Motherland and Me", the younger generations From the prosperous rural cultural courtyard to the densely packed libraries and museums in cities and towns...

  Building a moderately prosperous society in an all-round way will not only yield the victory of material civilization, but also the growth of spiritual civilization and the enhancement of people’s spiritual strength. The high-quality development of the “five in one” including cultural construction brings together the people’s all-round happiness, Sense of gain.

  Dedicating the best spiritual food to the people, the rich and colorful cultural achievements are guided by the core socialist values, and the soul is cast by cultural people and bacon.

A well-off China is walking on the road with greater cultural confidence.

Serve a better life, promote the new style of the times

  At the Dongguan Library, there is an impressive team of volunteers, who silently provide services to readers. Most of them are migrant workers: electricians, security guards, chefs, and so on. There are various professional identities.

  "When I think of my life these years, the best place is the library." During the epidemic, a migrant worker confessed affectionately to the Dongguan Library in a handwritten message, which moved hundreds of millions of netizens.

  Public libraries in the city are like lighthouses, illuminating people's spirits and souls.

  Spreading out the magnificent picture of the new era, such moving details flashed everywhere.

  The number has risen, witnessing the solid steps of "cultural well-off"——

  Back to the beginning of the founding of New China, the clock of time is extremely short of public cultural service facilities.

In 1949, there were 55 public libraries in my country and only 21 museums.

  More than 70 years of continuous efforts have brought about earth-shaking changes.

As of the end of 2020, there are 3,212 public libraries nationwide, and all public libraries, cultural centers (stations), art galleries and 5214 museums across the country are open for free, achieving "barrier-free, zero-barrier" entry.

  Look at the report card of the cultural industry since the 13th Five-Year Plan: From 2015 to 2019, the added value of the national cultural and related industries increased from 2.7 trillion yuan to more than 4.4 trillion yuan, with an average annual growth rate of nearly 13%, accounting for the same period. The proportion of GDP rose from 3.95% to 4.5%.

  Let us stretch the depth of time: in 1979, Guangzhou Dongfang Hotel opened the first domestic music cafe, which became a symbol of the rise of the new Chinese cultural market; the report of the 16th National Congress of the Communist Party of China in 2002 clarified the relationship between cultural undertakings and cultural industries, a two-wheel drive The cultural system reform of China has kicked off; entering the new era, the cultural industry is steadily moving towards the pillar industry of the national economy-the development footprint of my country’s cultural industry depicts an upward curve from scratch to excellence.

  The style is renewed, and the fruitful results marked "cultural well-off"——

  In Ankang, Shaanxi, the construction of new folk customs has led the innovation and development of rural public cultural services. In the past few years, the number of banquets has been reduced by two-thirds, and the number of "human sentiments" has fallen by 70%; in Fu'an, Fujian, old houses have been transformed into "new classrooms" for civilized practice in the new era; In Jinchang, Gansu, civilized practices such as "good mother-in-law, good neighbors like", "meal folder" and other civilized practices promote the improvement of village regulations and folk conventions, and the promotion of civilized fashion...

  Empower a better life and promote the new style of the times.

In recent years, combined with decisive battles and decisive battles against poverty, promotion of rural revitalization and the construction of new era civilization practice centers, various localities have accelerated the opening of the "last mile" of public cultural services, and more than 570,000 village-level cultural centers have been built nationwide.

Innovative practices such as the "Rural Big Stage" in Gansu and the "Three Small Houses in Front of the Door" (small square, small bookstore, and small lecture hall) in Youxian County, Hunan Province, are grounded, popular and upright, and are widely praised by the masses.

  With the gradual establishment of a public cultural service system covering urban and rural areas, public digital cultural service capabilities have also been greatly improved, and it has become the norm to provide "menu-based" and "reservation-based" services.

According to statistics, during the epidemic prevention and control period in 2020, museums in various regions have launched more than 2,000 online exhibitions, attracting more than 5 billion people to browse, and let "Cloud Life" perform a different kind of wonderful.

Boost mental strength and inherit the red gene

  The major revolutionary historical TV drama "The Awakening Age" set off an upsurge of young people chasing dramas. The actor of Chen Duxiu, Yu Hewei, mentioned the "Best Actor" in the 27th Shanghai TV Festival Magnolia Award; the corresponding poverty alleviation TV series "Mountains and Seas" came out of " "Circle" is moving towards "going out to sea", and it has been recognized in the international market, and overseas audiences who have seen it early have praised one after another...

  Cultural self-confidence is a more basic, deeper and more lasting force in the development of a country and a nation.

Looking at China in the new era, cultural undertakings and cultural industries are developing vigorously, and the flowers of civilization are blooming everywhere.

Use culture to boost spiritual power, inherit the red gene, and shape the spiritual temperament of hundreds of millions of Chinese people.

  "At the beginning of the reform and opening up, my country published 15,000 books every year, and now about 500,000 books are published every year. Especially in recent years, a large number of zeitgeist "Chinese Good Books" have emerged." Liu Binjie, Chairman of the China Publishing Association It is said that the leap from "book shortage" to "book sea" has witnessed the development of the country and the progress of the times, and has further satisfied the new expectations of the people's spiritual and cultural life.

  Focusing on themes such as the centenary of the founding of the party, building a well-off society in an all-round way, poverty alleviation, rural revitalization, strengthening the country through science and technology, and fighting the epidemic, thousands of excellent revolutionary historical and realistic works have been re-arranged and arranged by the national state-owned troupe.

From the national opera "The White Haired Girl", the ballet "The Red Detachment of Women", to the drama "The People First", the Caitiao Opera "New Liu Sanjie", to the Fuzhou Nanyi "Bloody Chicken Corner Lane", and Lapel's "Just Look for Anything" "Our Secretary", a large number of stage art masterpieces reflecting the history of the party, the history of New China, the history of reform and opening up, and the history of socialist development, record historical great achievements, stimulate revolutionary fighting spirit, and inspire the Chinese people to move from victory to new victory.

  From "there is no shortage, the lack is not lacking" to "good or not, the essence is not good", the spiritual and cultural needs of the people in the new era have undergone profound changes.

Cultural tourism and leisure activities that enhance cultural connotation and "replenish calcium" for the spirit are favored.

  On April 8, 2018, the newly formed Ministry of Culture and Tourism was officially listed.

"Poetry and the distant place are finally together!" This reform pricked people's deepest expectations for a better life.

  Statistics show that the number of domestic tourists has increased from 2.641 billion in 2011 to 6.006 billion in 2019.

At the same time, the popularity of red tourism has been increasing year by year. From 2004 to 2019, the number of people participating in red tourism has increased from 140 million to 1.41 billion every year.

  On May 31, 2021, the Ministry of Culture and Tourism, together with the Central Propaganda Department, launched the "100 Excellent Routes for Red Tourism in the 100th Anniversary of the Founding of the Party".

Along the "red territory" of the land of China, people pursue red memories and realize their original mission.

Strengthen cultural self-confidence, stimulate innovation and vitality

  Outside the ancient Forbidden City, young people in elegant Han costumes lined up to form a unique landscape with a sense of "traversal".

In the eyes of these "post-90s" and "post-00s", this 600-year-old royal palace is a "net celebrity" representing traditional Chinese culture.

  From the "New Year in the Forbidden City" to the "Night of Shangyuan" to admire the lanterns, to the exhibition of "Danchen Eternal-The Forbidden City was built six hundred years ago", the Forbidden City is creating new value with new ideas.

  "The real purpose of protecting cultural heritage is to pass on it and make cultural heritage the cornerstone of promoting social progress and enhancing cultural self-confidence." said Shan Jixiang, president of the Chinese Society of Cultural Relics.

  From 1987 the Great Wall and the Forbidden City became my country’s first batch of World Heritage Sites, now it ranks among the world’s top 55 World Heritage Sites; since the launch of the “Rescue and Protection of the Oral and Intangible Heritage of Chinese Humanity” project in 2002, it has reached 42 in my country The intangible cultural heritage project is listed on the UNESCO Intangible Cultural Heritage List (Book) and ranks first in the world. We have embarked on a road of protection and inheritance of traditional culture in line with China's national conditions.

  Only by promoting the creative transformation and innovative development of Chinese culture can the spiritual lifeline of the Chinese nation be maintained.

On the eve of the 2017 Spring Festival, the Central Office and the State Council issued the "Opinions on the Implementation of the Inheritance and Development Project of Chinese Excellent Traditional Culture", which was the first to elaborate on the inheritance and development of Chinese excellent traditional culture in the form of a central document.

Over the past four years, excellent traditional culture has been better integrated into all aspects of production and life, as well as in all fields of national education, to nourish spiritual roots and light up a well-off life.

  Seizing the Spring Festival, Lantern Festival, Dragon Boat Festival and other opportunities, various localities held a series of down-to-earth and lively "Our Festival" theme activities according to local conditions. Many young people who had been keen on "Foreign Festival" appreciated the charm of traditional festivals.

At the same time, more and more people who learn opera, understand opera, and love opera are entering the campus and the countryside. Seasonal diet, traditional Chinese medicine, and traditional sports have gradually become fashionable.

  Snail noodles are on fire recently!

This time, it was promoted to become a national intangible cultural heritage.

On June 10, the fifth batch of national intangible cultural heritage representative project lists totaling 185 items were announced, and Liuzhou snail noodle making skills were on the list.

  People's small craftsmanship makes a big industry rich.

Liuzhou snail powder has developed into a characteristic industry facing the whole country, which has promoted the integrated development of related industries such as breeding, planting, processing, and service industries, and has played an important role in solving employment, alleviating poverty, and promoting local economic development.

  In many parts of the country, traditional craftsmanship is being transformed into poverty alleviation productivity.

Statistics show that since the "13th Five-Year Plan", relevant departments have supported the establishment of more than 2,000 intangible cultural heritage poverty alleviation employment workshops in various regions, driving hundreds of thousands of jobs to increase income.

  Culture rejuvenates the country and prosperity, and the culture is strong and the nation is strong.

  The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China clearly proposed to build a cultural power by 2035.

With the endogenous power radiated by culture, the spiritual force to build a well-off society in an all-round way is gathered.

The civilization value orientation contained in Chinese culture nourishes the new era and illuminates the road to revival.

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