San Francisco (AFP)
Facebook, to better compete with other platforms like TikTok or YouTube, plans to spend more than a billion dollars in programs intended to compensate the creators of content broadcast on its social networks by the end of 2022, said Mark Zuckerberg on Wednesday. .
"We want to create the best platforms so that millions of creators can earn a living," said the boss of the parent company of Facebook and Instagram in a message posted on his account.
"Investing in creators is nothing new for us, but I am delighted to expand this work over time," he added in a message posted on his Facebook account, promising "more details soon" .
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Social networks offer artists, influencers and other personalities a way of earning a living, thanks to the advertisements broadcast on their accounts, but also to the organization of paid online events or to the remuneration paid by certain platforms according to their popularity. .
These companies take a significant proportion of these advertising revenues.
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