Sports and fitness, vision correction, orthodontics, beauty salons and other consumption are favored by college entrance examination candidates
Favorable consumption: a new hot spot in the summer economy
After the college entrance examination in 2021, the huge group of candidates is gradually releasing huge consumption vitality.
According to big data on the life service platform and daily interviews by reporters, sports fitness, vision correction, orthodontics, and beauty salons have become the main areas of consumption for high school graduates this year, and the consumption of beauty has become a new hot spot in the summer economy for college entrance examination candidates.
By Zeng Fanying, All Media Reporter, Guangzhou Daily
After 00, the amount of sports and fitness transactions increased by more than two times
More and more high school graduates are rushing to exercise during this holiday, looking forward to welcoming college life with a brand-new image.
Some candidates said that they originally planned to travel, but now they plan to change to the gym and "use this budget to get a good figure."
Ele.me data shows that one month after the college entrance examination, the post-00 consumer group, sports and fitness orders increased by 60% month-on-month, and transaction volume increased by more than 220% month-on-month.
According to the data report released by Xianyu and the sports platform Keep last year, sports is the largest after-school activity after 00, and 58% of post-00s check in on Keep 3 times a week on average.
Last week, classmate Lin, a prospective college student who lives in Haizhu District, just went to the gym nearby to "check in" and start his summer fitness training.
Classmate Lin’s personal fitness training course was reported by his mother, in order to make the child stronger through exercise. “The height of 186 cm is only more than 140 kilograms, and I feel that it is not strong enough.” Xiaolin’s coach, Mr. Yang, told reporters. .
The person in charge of the gym, Mr. Li, said that since the end of June, many more students have come to consult courses, and some of them are prospective college students.
Lynn, the founder of a certain Lati Sculpture Studio, told reporters that most of the college entrance examination candidates who came to class this holiday were led by their mothers.
She found that the parents of these children love sports, and they pay special attention to the shaping of their children's body and posture. They hope to improve their children's bad posture and create a more beautiful shape and temperament through concentrated exercise during the holidays. Most of them choose private lessons.
Post-00 beauty and nail transactions increased by more than 110% month-on-month
Beauty manicure has gradually become a key option on the "summer vacation list" for college entrance examination girls.
According to statistics, one month after the college entrance examination, the sales volume of beauty and manicure for post-00 consumer groups increased by more than 110% month-on-month.
According to QuestMobile data, the age distribution of "beauty and makeup" people under the age of 24 accounts for 54.2%.
"After the college entrance examination, there are indeed many people who go to perm and dye their hair. There are more than 10 girls in our class who have perm and dye their hair. There are more in the next class." said Xiao Shi, a college entrance examination student.
Huang Shiquan, the head of a hairdressing brand in Guangzhou, found that this group of small customers saw a sharp increase in orders after the college entrance examination, with an increase of 40%-50%.
Most of them were brought by their mothers to do hairdressing. Some students even brought them to his store to do a haircut once across the city.
The reporter's investigation found that some college entrance examination candidates will spend on skin beauty items after the college entrance examination.
Zhang Caihua, the dean of Ailai Boutique Medical Beauty, said that the order volume in June and July has increased by 30%-50%. Summer orders often come from students. It is expected that the peak season will be ushered in from the end of July to the end of August.
"College candidates are in adolescence and care more about their appearance. The most common skin problem during adolescence is acne. Some college candidates will use half a month to one month for acne treatment."
College Entrance Examination Candidates “Pick off Glasses” Become a Consumer Boom
The reporter found that many college entrance examination candidates prefer to take off their glasses and straighten their teeth to improve their appearance and improve their image.
Ele.me data shows that one month after the college entrance examination, orders for the consumer medical industry represented by oral care increased by 30% for the post-00s population, and the industry order volume increased by more than 55% month-on-month.
According to Li Jingping, Professor of Dental Stomatology, Beigemei, once the summer vacation, the outpatient clinic will receive more student consultations than usual.
“During this period, students who have finished the college entrance examination often come to consult about dental implants. In addition, wearing braces is also a popular direction.” Huang An, the medical director of Xinbo Dental Department, said that after the college entrance examination, the clinic has more college entrance examination students. , The age group is concentrated between 17-18 years old.
Ophthalmology has become another place where college entrance examination candidates are keen to visit.
Statistics show that after the college entrance examination, the number of surgeries in the ophthalmology hospital has increased significantly. For a month, the ophthalmology hospital has performed an average of 30 or 40 myopia surgeries every day.
Many hospitals even hold group buying meetings to open a green channel for college entrance examination candidates.
Guangzhou Shixian ophthalmologist Xu Shurong said that summer vacation is the peak period for students' vision correction.
After the college entrance examination, at least 30% of the clients in the 18-20 age range in the clinic, and at least 6-7 students after the college entrance examination every day do vision correction.
"We will understand the needs of each student in detail. Some college entrance examination candidates do vision correction to apply for the police school, and girls are more for the sake of improving their appearance."
Industry observation: "Generation Z" drives the value of beauty, economic experts suggest that rational consumption should not be compared
Consumer activities and commercial behaviors around the appearance of beauty began to rise, known as the "value economy".
Behind the consumption of beauty is the economy of beauty that has gradually risen in recent years.
With the upgrading of my country's consumption structure, more and more people are beginning to pay attention to external consumption.
From the perspective of age, the consumption of facial value is sinking into a younger age.
According to Fu Yifu, director of the Consumer Finance Research Center of the Suning Institute of Finance, there are three major driving forces for the rise of the value economy: one is the increase in residents’ income and consumption upgrade, the other is the influence of new social relationships in the Internet era, and the third is the "Generation Z". "It's getting mature.
He believes that the "Generation Z" group grew up in a period of rapid economic growth in my country, and their material life was relatively abundant.
They are generally only children, and they are highly concerned by family elders. They are eager to seek recognition through online channels; in addition, they are the "indigenous people" of the Internet and are very curious about new things.
These have shaped their characteristics such as advocating individuality, pursuing quality, paying attention to fresh and exciting things, making the "Generation Z" people keen on pursuing things related to high-value appearance, and making the economy of appearance-value prevail in the "Generation Z".
In Fu Yifu's view, the "Generation Z" group has promoted the economic development of beauty.
The increase in quality requirements can also force consumer production to improve skills, thereby promoting industrial upgrading.
However, he also emphasized that the consumption of face value should be based on rational consumption, especially when the income of post-00s is not stable, they should choose suitable consumption based on their own conditions to meet actual needs, and do not divorce reality and compare. show off.