There are many examples of products that have shrunk over the years.
Economics professor Richard Walund at the School of Business, Economics and Law believes that this is happening among so-called habit purchases, such as coffee.
In order for the consumer not to experience the price increase as strongly, companies can reduce the product's content instead.
Sometimes the package sizes and the price can be confusing without necessarily shrinking.
Soft food from Philadelphia for example.
The lactose-free packaging is two kronor more expensive than the one with lactose, at the same time as it also contains 25 grams less soft cheese.
- There are different manufacturing processes which then means that you may choose a slightly different amount of content.
We think it is clear how much our packaging contains, says Marcus Hartmann, spokesman for Mondelez, which manufactures Philadelphia.
You could have chosen to have the same amount in the two products?
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A factor in that is of course also the price.
There are different pricing in this that allows you to choose to work with the size of the package instead.
But I want to be clear that we are not the ones setting the price for the end consumer.
See examples of when shrinkage inflation provoked bile fever in Sweden's consumers, in the clip above.