Artificial intelligence can now write texts that can hardly be distinguished from texts written by humans. Journalistic articles created by an AI have already been awarded the European Newspaper Award or the Konrad Adenauer Prize for Local Journalism. "We are not yet at the Pulitzer Prize, but the quality of these texts is pretty close to the perfect result," says Saim Alkan in the FAZ podcast "Artificial Intelligence". Alkan is the managing director and founder of the software company AX Semantics, which has been involved in automated text creation for 20 years.
Text creation through artificial intelligence is not only used in journalism: In the area of e-commerce or in the creation of business reports, texts can be created quickly and cheaply from structured product data. The concern that machines could therefore replace human copywriters is unfounded, according to Alkan. Rather, AI can support authors in creating texts by doing routine work. Or she can write texts that might otherwise never have been written.
The episode is part of our new podcast "Artificial Intelligence". He explores the questions of what AI can do, where it is used, what has already changed and what contribution it can make in the future. For the podcast, the FAZ has brought two recognized AI experts on board: Peter Buxmann and Holger Schmidt: Both research and teach the potential of AI and its effects on the economy and work at the TU Darmstadt. Peter Buxmann holds the chair for business informatics and has been dealing with the applications of AI, digital transformation and data-based business models for many years. His podcast partner Holger Schmidt is a digital economist, speaker and author. His core topics are AI, platform economy and digital business models.