The French president inaugurates the new European headquarters of the American bank on Tuesday, Place Vendôme.

A symbolic event for the attractiveness of France, at the heart of Emmanuel Macron's presidential project, who sees the opportunity to make Paris a powerful financial center.

On the occasion of the 4th edition of the "Choose France" summit devoted to the attractiveness of France, launched Monday in Versailles, Emmanuel Macron inaugurated Tuesday morning the headquarters of the JP Morgan bank, Place Vendôme in Paris.

A symbol to highlight its presidential record.

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The ability to become a powerful financial center

The American JP Morgan, "first world bank" insists the Elysée, installs the European seat of its activities of market, place Vendôme in Paris.

The first objective of the executive is to try to show that since the arrival of Emmanuel Macron, the financial attractiveness of France is stronger.

The Head of State is very proud of it: the financial center he dreams of in Paris is starting to emerge.

According to the Elysée, 3,000 jobs will be created before the end of the year, and 1,000 additional recruitments will be made in 2022. 

The second objective is to show that after Brexit, Paris has the capacity to become a real ecosystem, a powerful financial center, but different from others by focusing on sustainable and responsible finance.

However, Emmanuel Macron knows it: beyond speeches, insurance companies, banks and funds are the only masters of their investments.