17 departments issued the "Opinions on Strengthening the Construction of County Commercial System to Promote Rural Consumption"-
County economic development ushered in new positives (Rui Finance)
A few days ago, 17 departments including the Ministry of Commerce and the National Development and Reform Commission jointly issued the "Opinions on Strengthening the Construction of County Commercial System and Promoting Rural Consumption" (referred to as the "Opinions"), which is an important part of strengthening county commercial system construction during the "14th Five-Year Plan" period and promoting rural consumption. Detailed deployment for qualitative expansion.
The "Opinions" propose that by 2025, in areas where conditions permit, there will be basically a chain of supermarkets and logistics distribution centers in counties and counties, business centers in towns and villages, and village-to-village express delivery, and an average of 1 million rural online merchants (shops) will be added every year. Cultivate 30 national-level specialized markets for agricultural products, and increase the city-level coverage of non-profit markets for agricultural products from 40% to 60%.
31 specific measures to support county commerce
The "Opinions" pointed out that in recent years, my country's county commerce has developed rapidly and has played an active role in poverty alleviation and rural revitalization.
But in general, the commercial development of counties is still lagging behind, and the supply of goods and services is insufficient, and there is still a gap between the requirements for building a new development pattern.
The "Opinions" is divided into 10 parts, and 31 targeted measures are given to address outstanding issues that restrict the development of rural commerce in my country.
In terms of improving the rural distribution network, it is proposed to transform and upgrade the county's comprehensive commercial service center and logistics distribution center, encourage large urban distribution companies to expand the rural market, jointly build and share equipment, warehousing and other facilities, and enrich village-level store express delivery, agricultural product brokerage and other services; In terms of cultivating market entities, it emphasizes guiding supply and marketing, postal, express delivery and rural traditional trade and circulation enterprises to use 5G, big data, artificial intelligence and other technologies to promote the chaining of county and rural commercial networks; in terms of enriching the rural consumer market, clarify the needs of farmers as the guide , Encourage production enterprises to develop consumer goods, major appliances, home appliances, automobiles, etc. suitable for the rural market, and promote the replacement of rural durable consumer goods...
When interpreting the Opinions, the head of the Circulation Development Department of the Ministry of Commerce stated that in view of the consumption characteristics of the eastern, central and western regions and the differences in the northern and southern regions, the development of county commerce should adhere to local conditions, seek truth from facts, adhere to hierarchical classification, and adhere to the combination of sinking and upwards. .
While improving the county and village three-level business network, promote the development of county industries and attract more talents to return to their hometowns for entrepreneurship and employment.
Strive for "Four Outstandings" during the "14th Five-Year Plan" period
According to the person in charge of the Circulation Development Department of the Ministry of Commerce, the construction of the county commercial system during the "14th Five-Year Plan" period will reflect "four outstanding points":
One is to highlight the county as an entry point.
The county is an important administrative unit that connects the past and the next in our country, and is a key link in developing the economy and ensuring people's livelihood.
There are 21,000 towns in my country, and the current farmers' consumption is mainly concentrated in the towns.
During the "14th Five-Year Plan" period, the county was regarded as the entry point for rural commerce, including not only townships and villages, but also towns, strengthening the central position of the county seat and giving play to the important node function of the town.
The second is to highlight the two key points of sinking and ascending.
"Sinking" is to guide and promote urban production and circulation companies to the countryside, drive new products, new services, new technologies, and new ideas to the countryside, so that farmers can enjoy the same level of consumption environment and the same quality of goods as the city at their doorsteps. , The same standard service.
"Upward" is to promote agricultural products into cities, reduce circulation links, cultivate agricultural product brands, increase farmers' income, and allow urban consumers to obtain agricultural products of better quality and reasonable prices.
The third is to highlight the modern circulation system.
To build a rural commercial system, we must implement the new development concept and take the rural modern circulation system as the direction.
By advancing informatization, standardization, intensification and standardization, coordinating the construction of software and hardware, complementing the shortcomings of rural commerce, changing the backwardness of rural commerce, and improving the level of rural commerce development, do not engage in low-level repetitive construction, let alone disorderly Unfair competition.
The fourth is to highlight the increase in farmers' income and rural consumption.
Rural circulation connects production and consumption. The township and village consumer market accounts for 38% of the total consumer market in my country, which has huge consumption potential.
To improve the modern rural commercial system, it is necessary to increase the income of farmers at the individual level and enhance their sense of gain and happiness; at the macro level, it is also necessary to expand rural consumption and form a strong domestic market.
Lay a solid foundation for building a new development pattern
The person in charge of the Circulation Development Department of the Ministry of Commerce emphasized that strengthening the construction of the county commercial system is an important part of consolidating and expanding the results of poverty alleviation and comprehensively promoting rural revitalization. It is an important carrier for promoting new urbanization and accelerating the integration of urban and rural development in the county. The inevitable choice for recycling and cultivating a complete domestic demand system is an objective requirement for adhering to the people-centered development of ideas and enhancing people's sense of gain and happiness. It is of great significance for promoting rural consumption and building a new development pattern.
Li Guoxiang, a researcher at the Institute of Rural Development of the Chinese Academy of Social Sciences, told this reporter that the "Opinions" comprehensively exerts efforts in multiple links such as supply, demand, and the connection of supply and demand, which is conducive to improving the consumption facilitation and standardization level in the vast rural areas and promoting the county economy. Achieve high-quality dynamic loops.
"With the in-depth development of China's new urbanization, the income of rural residents has continued to increase, and the relationship between urban and rural commodities and factors has become closer. Some counties and even key towns have achieved rapid improvement in their commercial systems relying on e-commerce and live broadcasting." Li Guoxiang Said that the implementation of the "Opinions" will effectively improve the construction of the county-level commercial system, release the potential of rural consumption, give full play to the advantages of China's super-large domestic market, and ultimately lay a solid foundation for the construction of a new development pattern.
The Ministry of Commerce stated that in the next step, in accordance with the requirements of the "Opinions", it will establish a coordination working mechanism with relevant departments, clarify the division of tasks, implement work responsibilities, formulate relevant policies, and promote local governments to introduce targeted measures based on the actual situation in the region. Good work was implemented, and substantive results were achieved in advancing the construction of the county-level commercial system.
Wang Junling