The activist against police violence, sister of Adama Traoré, revealed her partnership with the luxury shoemaker on Facebook.
She ensures that "100% of the funds will be donated to organizations against police violence and racism".
Assa Traoré, muse of the collective "The truth for Adama" will become one of the ambassadors of the campaign "for equality and justice for all" of the luxury brand Louboutin.
It is in a Facebook post that the activist against police violence announced to join Idriss Elba and his wife Sabrina in the fight against discrimination via a partnership for red heels costing 695 euros.
"100% of the funds will be donated to organizations fighting against police violence and racism", she explains, without knowing what part of the 695 euros will be donated.
Support from Rokhaya Diallo
Adama Traoré's sister, who died in 2016 after a police arrest, has repeatedly declared herself anti-capitalist.
A wrong step that assures him of being criticized for the contradiction between his words and his actions.
In addition, here she takes advantage of a noble cause to gain personal exposure, which could cloud the sincerity of her actions.
Assa Traoré, who revealed his partnership with the luxury brand on Wednesday June 16, can already count on the support of the racialist left like Rokhaya Diallo, who hailed Thursday on Twitter "the audacity to campaign without adopting a miserable posture".
#Louboutin What class contempt in the attacks targeting #AssaTraore!
For many it is unbearable that a woman from working-class neighborhoods is associated with luxury.
Force Assa @laveritepradama who has the audacity to campaign without adopting a miserable posture.
- Rokhaya Diallo (@RokhayaDiallo) June 17, 2021
For Christian Louboutin, having the young woman hired as an ambassador represents a huge publicity stunt: he associates the image of his brand with the Black Lives Matter movement and the fight against racism, which allows him to transform his company into a mission.